RFP 2024-25-01 Website Redesign and Value Propositions

Eastern Oregon University is seeking proposals from qualified marketing and website design firms to undertake a comprehensive redesign of its main website, eou.edu, with a focus on enhancing user experience, communication, and engagement. The project emphasizes developing four compelling, data-driven value propositions that highlight the university’s unique strengths and resonate with core audiences such as prospective students, families, alumni, and faculty. The scope includes strategic discovery, stakeholder engagement, and in-depth analysis of existing analytics to inform design decisions. The redesign aims to deliver a modern, scalable, and accessible website built on a WordPress CMS platform, incorporating features such as responsive design, SEO and AI optimization, multimedia integration, and seamless content migration, all while adhering to strict accessibility standards (WCAG 2.1 AA). The contract, valued between $200,000 and $500,000, requires vendors to demonstrate extensive experience in higher education website projects, including content strategy, technical development, and long-term support. Evaluation criteria prioritize past performance, strategic content development, technical expertise, design quality, and project management capabilities. Deliverables encompass detailed project planning, stakeholder workshops, wireframes, visual designs, content migration strategies, hosting transition, training, and ongoing maintenance. The project also involves integrating various functionalities such as event calendars, campus maps, social media, and personalized user experiences, with a strong emphasis on SEO best practices, accessibility compliance, and scalable architecture. Proposals must be submitted electronically by December 6, 2024, with detailed cost breakdowns and adherence to all specified technical and functional requirements.