This Solicitation opportunity from Colorado was posted on April 13, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Visit Golden Agency of Record

Closed

2025-RFP-255State & Local

Submission Closed05/08/2026, 09:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541830

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262-NETWORK Contract Office 22 (36C262)

POSTED

3 months ago

DEADLINE

N/A

AI Contract Overview

The contract seeks to engage an agency of record for Visit Golden, the City of Golden, Colorado's destination marketing and management organization. Visit Golden's mission is to promote tourism in a way that balances economic growth with preserving residents' quality of life. The selected agency will play a critical role in implementing a forthcoming strategic plan (due summer 2026) focused on sustainable tourism, managing peak season impacts, and driving visitation during off-peak periods to stabilize local business revenues year-round. Responsibilities include integrated media buying, marketing strategy development, audience targeting, data-driven campaign management, and aligning efforts with community values and the Community Marketing Board's guidance. The contract emphasizes innovative approaches to shifting travel behavior and enhancing community support for tourism while ensuring Golden's unique character and livability are upheld. This is a professional services agreement issued by the City of Golden under solicitation number 2025-RFP-255, with proposals due by May 8, 2026. Compensation will be based on either lump sum or time-and-materials arrangements with monthly invoicing and payment within 30 days post-approval. The contract term begins on the effective date once executed and continues until termination or extension by mutual consent, contingent on annual funding appropriations. Award decisions will weigh project approach (50%), service schedule (20%), project management and cost controls (20%), and firm/team qualifications (10%), using a trade-off evaluation balancing technical merit and cost. The scope of services references exhibits detailing deliverables, tasks, and compensation, with performance standards grounded in professional best practices and compliance with applicable laws, including web accessibility and affirmative action requirements. The City retains sole acceptance authority for delivered services, which must meet quality and schedule expectations. The solicitation mandates electronic submission through the City's procurement portal, with firm page limits and strict communication protocols to ensure a fair and compliant selection process.

General Info

Agency to manage Visit Golden's tourism marketing focusing on sustainability, peak/off-peak strategies, and community alignment.

Agency

Colorado → Communications

NAICS

541830 - Media Buying Agencies

Place of Performance

CO, USA

Set-Aside

NONE

Documents

RFP for Visit Golden Agency of Record 2026

rfp

High

Golden PSA - Agreement for Professional Services

21 pages · contract-document

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedApr 13

Solicitation

Response DeadlineMay 8

Deadline has passed

Submission Closed

05/08/2026, 09:00:00 PM UTC

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Organization & Contact Information

AgencyColorado → Communications

Contacts1 person available

OfficeGolden, CO, 80401, USA

Organization / AgencyColorado → Communications

Office AddressGolden, CO, 80401, USA

Contacts

Derek SchimmelCommunity Marketing Field Manager

contact@example.gov

+1 (555) 000-0000

Full Description

Visit Golden serves as the destination marketing and management organization (DMMO) for the City of Golden, Colorado, with a mission to support and sustain a vibrant local economy while preserving the quality of life for residents. As a department within the City, Visit Golden operates at the intersection of tourism promotion, community stewardship, and economic development. Golden's unique appeal, from its historic downtown and proximity to outdoor recreation to its authentic Colorado character, has made it an increasingly popular destination, particularly during peak summer months. While this success has brought significant economic benefits to local businesses, it has also introduced challenges. Seasonal congestion, increased demand on infrastructure, and shifting resident sentiment have underscored the need for a more balanced and sustainable approach to tourism. A key priority for Visit Golden is to better distribute visitation throughout the year. Off-season periods present meaningful opportunities to drive incremental revenue for local businesses, many of which experience significant fluctuations in demand outside of peak travel months. At the same time, there is a growing need to thoughtfully manage peak-season visitation in a way that respects the lived experience of residents and maintains community support for tourism. Visit Golden is closely related to the Community Marketing Board, a newly created board designed to help guide marketing strategies and investments that promote Golden's businesses, support economic vitality, and reflect the unique character of our community. In summer 2026, Visit Golden will publish a new strategic plan that will guide the organization's direction in the years ahead. This plan will emphasize sustainable tourism, seasonal balance, and community alignment. The selected agency of record will play a critical role in bringing this strategy to life through integrated media buying and marketing efforts. The ideal partner will understand the nuances of destination marketing in a community context (balancing economic impact with resident sentiment) and will bring innovative, data-driven approaches to audience targeting, seasonal demand shaping, and messaging. Success will be defined not only by increased visitation and economic contribution, but also by the ability to influence travel behavior, elevate off-peak periods, and support a tourism model that benefits both visitors and the Golden community. This project represents an opportunity to reimagine how Golden shows up in the marketplace, including prioritizing the right visitors, at the right times, with the right message, while ensuring the long-term sustainability and livability of the destination.