NAICS 511191: Greeting Card Publishers
NAICS 511191 - Greeting Card Publishers covers the design, printing, and distribution of greeting cards and related stationery products. This industry involves the creative development of thematic content, graphic design, and high-volume commercial printing processes.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 511191.
AI Industry Description
NAICS 511191 - Greeting Card Publishers covers the design, printing, and distribution of greeting cards and related stationery products. This industry involves the creative development of thematic content, graphic design, and high-volume commercial printing processes. In the government contracting l...
NAICS 511191 - Greeting Card Publishers covers the design, printing, and distribution of greeting cards and related stationery products. This industry involves the creative development of thematic content, graphic design, and high-volume commercial printing processes. In the government contracting landscape, this sector typically provides specialized printed materials used for official correspondence, commemorative events, and morale-boosting initiatives within various federal and state agencies.
Competition
How many companies historically bid on federal awards in NAICS 511191, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 87 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
90%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
87
89% of 98 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
511191This Code Greeting Card Publishers | Usually Single-Bid | 1 | 90% | 8789% of 98 | |
51119NAICS Industry | Usually Single-Bid | 1 | 78% | 8,22189% of 9,234 | |
5111Industry Group Newspaper, Periodical, Book, and Directory Publishers | Usually Single-Bid | 1 | 72% | 70,68789% of 79,486 | |
511Subsector | Usually Single-Bid | 1 | 74% | 241,03590% of 268,067 | |
51Sector Information | Usually Single-Bid | 1 | 62% | 750,71688% of 854,307 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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Industries similar to Greeting Card Publishers, by shared sector, subsector, and industry group.
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