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PEOPLE WHO THINK, L.L.C.

UEI: Z4UXD1X1HL99CAGE: 808L8

PEOPLE WHO THINK, L.L.C. is a federal contractor, registered under UEI Z4UXD1X1HL99 and CAGE code 808L8. It has been awarded $77,148,390 across 5 federal contracts. Primary work spans Marketing Consulting Services. Top awarding agencies include Department Of Homeland Security.

Contact Information

Registration and classification details

Registration

UEI Code

Z4UXD1X1HL99

CAGE Code

808L8

Entity Structure

Corporate Entity (Not Tax Exempt)

Established

N/A

Business Classifications

2XLJ

NAICS Codes

541810Advertising Agencies
541840Media Representatives(Primary)
541850Indoor and Outdoor Display Advertising
541860Direct Mail Advertising

Federal Contracting Overview

Award totals, agency breakdown, NAICS distribution, and geographic footprint.

AI Capability Profile

PEOPLE WHO THINK, L.L.C. specializes in strategic marketing consulting services tailored to high-stakes federal communications campaigns, with a demonstrated focus on international advertising and media support for national security initiatives. Their core capabilities include designing and executin...

PEOPLE WHO THINK, L.L.C. specializes in strategic marketing consulting services tailored to high-stakes federal communications campaigns, with a demonstrated focus on international advertising and media support for national security initiatives. Their core capabilities include designing and executing multi-channel public awareness campaigns, developing culturally nuanced messaging for global audiences, and providing end-to-end media planning and placement services in support of DHS missions. The firm brings expertise in crisis communications, narrative framing under political and operational constraints, and compliance with federal advertising regulations, particularly in contexts involving border security and emergency response. Their work emphasizes data-informed audience segmentation, cross-platform media optimization, and adherence to exclusionary clauses governing federal contract advertising, distinguishing them as a niche provider of politically sensitive, mission-driven communications. The contractor maintains a consistent relationship with the Department of Homeland Security, delivering campaign support for large-scale, time-sensitive national initiatives centered on border security and public messaging. Their engagements reflect deep familiarity with DHS operational priorities and the regulatory environment governing federal public affairs outreach, suggesting a trusted, repeat-client dynamic built on mission alignment and execution reliability. Their primary industry focus is marketing consulting services under NAICS 541613, which in practice means crafting and managing integrated communication strategies that influence public perception and behavior on behalf of federal agencies. This vertical specialization positions them at the intersection of public policy, media strategy, and national security communications, serving a highly regulated and mission-critical segment of the federal market. As a small business structured as a limited liability company based in Mandeville, Louisiana, PEOPLE WHO THINK, L.L.C. operates without federal certifications but leverages agility and domain-specific expertise to deliver high-impact communications solutions. Their geographic presence supports remote collaboration with federal stakeholders across the U.S., with a clear focus on the national security and public affairs contracting space.

Key Performance Metrics

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Award Analytics & Distribution

Awards by Agency
Department Of Homeland Security$77.1M100%
Awards by NAICS
541613 - Marketing Consulting Services$77.1M100%
Awards by Agency Over Time
Awards by Place of Performance

Open opportunities in PEOPLE WHO THINK, L.L.C.'s top NAICS codes and agencies

NAICS: 541613
New
Federal
Guatemala - Services for Alliance with Private Sector
Solicitation # 19GT5026Q0076
The U.S. Embassy in Guatemala is seeking a qualified public relations firm or individual to design and execute a private-sector partnership strategy aimed at promoting U.S. Government messaging around voluntary return and the use of the CBP Home App. The effort focuses on building collaborative relationships with private-sector entities to amplify outreach that encourages safe, legal, and voluntary migration pathways. The solicitation, identified as 19GT5026Q0076, was posted on August 7, 2026, with proposals due by August 21, 2026. It falls under NAICS code 541613 for public relations services and carries no set-aside designation, making it open to all eligible respondents regardless of business size or ownership structure. The contract will be managed by the Department of State through the U.S. Embassy in Guatemala City, with performance expected to occur in Guatemala, specifically in the 01016 zip code area. Primary point of contact for inquiries is Beau Garrett, reachable at guatemalabids@state.gov, with Ana Alburez serving as the secondary contact. Interested parties must submit responses through the SAM.gov portal using the provided UI link, and all proposals must clearly demonstrate expertise in strategic communications, private-sector engagement, and familiarity with migration-related public messaging frameworks. The embassy seeks actionable, culturally appropriate approaches that leverage local networks and media channels to effectively reach target audiences.
Usembassy Guatemala City

POSTED

2 days ago

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