30-270021-OOC Creative Services and Media Buying

The North Carolina Department of Health and Human Services (NCDHHS) is soliciting proposals for solicitation number 30-270021-OOC to provide full-service marketing, communications, and advertising services. This three-year contract, with an intended award date of May 22, 2027, will cover integrated creative services and media buying on an as-needed basis. The scope of work includes market research, demographic analysis, creative concept development, and media planning and placement. Vendors are expected to deliver fully integrated campaigns, providing editable source files and ensuring all materials include a demonstrated equity component. To assist in the evaluation process, respondents must complete a case scenario involving a six-month, $800,000 campaign focused on raising awareness for direct care workers in six specific North Carolina counties. The State will award the contract based on a best value ranking method, prioritizing vendor qualifications and experience, the case scenario and cost proposal, technical approach, oral presentations, and pricing. Selected vendors must act as prime contractors and are responsible for all approved subcontractors. Administrative requirements include mandatory registration with the North Carolina Secretary of State and compliance with E-Verify for applicable employers. Invoicing is conducted on a net 30-day basis upon approval, requiring a specific purchase order number for each deliverable. Additionally, the contract includes provisions for up to six months of transition assistance if the agreement is not renewed or is canceled.