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99--Advertising Partnership between the MN Army NG and the MN Vikings NFL Team for the 2012-2013 season.

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W912LM12T0048Federal

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The contract establishes an advertising partnership between the Minnesota Army National Guard (MN Army NG) and the Minnesota Vikings NFL team for the 2012-2013 season. Key components include multiple branding and engagement opportunities such as gate H signage exposure, dedicated display space for interactive vehicle presentations or booths at a mutually agreed game, and an indoor tabling opportunity in the upper deck concourse for another designated regular season game. The partnership also centers on grassroots engagement with a High School Football Day event at Vikings Headquarters or the Metrodome, incorporating space, emcee services, and player interaction for up to 250 students and 100 coaches. Player endorsement is a significant feature, including voiceovers for one radio PSA and player appearance at the high school event, with efforts focused on securing quarterback Christian Ponder for these roles. Additional elements include a four-month promotional video presence with linked ad buttons on Vikings.com during the season (September to December) and participation in the High School Football Alliance with season-long Player of the Week promotional advertising and Vikings All-State Team exposure during halftime presentations, including signage, video board features, and field presence. The team will attempt to promote this program via the Minnesota Guard’s Facebook page. A permanent, backlit 2x6 foot in-bowl fascia sign will be installed, and the season will also feature a "Soldier of the Game" promotion honoring one soldier per game on video boards and public address announcements. Coordination efforts are planned to integrate the Minnesota Army National Guard’s color guard during the Military Appreciation Game and possibly provide further exposure opportunities throughout the season.

General Info

Advertising partnership between MN Army National Guard and Vikings with signage, events, player endorsements.

Agency

Department Of Defense → W7NG Uspfo Activity Mn Arng

NAICS

541850 - Indoor and Outdoor Display Advertising

Place of Performance

MN

Set-Aside

NONE

Documents

0

No documents available

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
ContactsNo contacts available
OfficeLITTLE FALLS, MN, 56345-4173, USA
Organization / AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
Office AddressLITTLE FALLS, MN, 56345-4173, USA
ContactsNo contact information available

Full Description

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MN Vikings Advertising Partnership for the 2012-2013 season to include; - Gate H Signage Exposure - Display space in front of the gate for interactive vehicle displays and / or booth (one(1) to be determined mutually agreed upon game) - Indoor tabling opportunity for one (1) to be determined mutually agreed upon regular season game - Table to be located in the upper deck concourse - High School Football Day at Vikings Headquarters (or Metrodome) - all inclusive with space, emcee and player interaction for up to 250 students and 100 coaches included - Player endorsement including voice over for one (1) radio PSA and one (1) appearance at High School Event (specific player to be determined but team will make best efforts to secure Quarterback Christian Ponder) - Video with promotional ad buttons with links on Vikings.com for a term of 4 mounths durring the season (September - December) - High School Football Alliance; - Season-long High School Player of the Week including all promotional advertising connected to program - Vikings All State Team including exposure during half-time presentation of players including field signage, exposure on main video boards and LED signage, Guard Personnel on field durring presentations, and presentation will be featured on Vikings.com and Vikings Week - Team will make best efforts to secure approval to promote High School Player of the Week promotion via MN Gaurd's Facebook Page - One (1), two (2) foot by six (6) foot in-bowl backlit permanent fascia signage position - Season long "Soldier of the Game" promotion highlighting 1 soldier each game - during a break in the live game action - shown on live on main video boards and included in public address announcements - Team will make best efforts to use the MN Army NG for Color Guard Detail as needed - Team will make best efforts to coordinate with Mn Army NG to provide TBD additional exposure during Military Appriciation Game

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