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99--Advertising with the Minnesota Vikings at Mall of America Field durring the 2011-2012 NFL Season.

Active
W912LM11T0096Federal

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The government intends to place an order with the Minnesota Vikings at Mall of America Field for advertising during the 2011-2012 NFL season, utilizing Simplified Acquisition Procedures under the Federal Supply Classification Code R701 and NAICS code 541850. This direct award is justified as other vendors would need to engage with the Minnesota Vikings to achieve the same advertising exposure. The total contract value is $230,000, covering a comprehensive advertising package that includes prominent signage at Gate H, display space for interactive vehicle showcases or booths, and special events such as High School Football Day and High School Football Coaches Day at Vikings Headquarters. Additional elements of the package feature player endorsements including a voice-over for a public service announcement and two player appearances, promotional videos with Viking.com ad links active from September to December, a color guard detail for three games, a season-long "Honorary Soldier" promotion recognizing a soldier each game, a suite facade sign near the end zone throughout the season including playoffs, involvement in the High School Football Alliance and Military Appreciation Game, and a local 30-second pre-game PSA for 16 Vikings radio broadcasts. The contract is overseen by the Department of Defense office in Little Falls, Minnesota.

General Info

Government contracts Minnesota Vikings for $230,000 NFL season advertising, player endorsements, and event promotions.

Agency

Department Of Defense → W7NG Uspfo Activity Mn Arng

NAICS

541850 - Indoor and Outdoor Display Advertising

Place of Performance

MN

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
ContactsNo contacts available
OfficeLITTLE FALLS, MN, 56345-4173, USA
Organization / AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
Office AddressLITTLE FALLS, MN, 56345-4173, USA
ContactsNo contact information available

Full Description

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Notice of Intent by the Government to place an order with The Minnesota Vikings at Mall of America Field for Advertising at the stadium during the 2011-2012 NFL season. The proposed agreement will be issued under Simplified Acquisition Procedures. The associated Federal Supply Classification Code (FSC) is R701 and the North American Industry Classification System Code (NAICS) is 541850. It is justified to go directly to this vendor for award as any other vendor that would want to bid on this would have to go to and through said vendor to accomplish the same goal. Advertising/sponsorship at home games of the Minnesota Vikings during the 2011/2012 season. ($230,000.00) The advertising package includes: - Gate H Signage Exposure - Display Space in front of Gate H for interactive vehicle displays and/or booth - High School Football Day at Vikings Headquarters - up to 200 students - High School Football Coaches Day at Vikings Headquarters - up to 60 coaches - Players endorsement including voice over for one (1) PSA and two (2) appearances - Video with promotional ad buttons with lings on Vikings.com (Sept-Dec) - Color Guard detail for 3 TBD games - Season long "Honorary Soldier" promotion highlighting 1 soldier each game - One (1) suite fa ade sign located near end zone for season (including playoffs) - High School Football Alliance - Military Appreciation Game - 1-:30 pre-game local PSA per game for 16 Vikings Radio broadcasts

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