Activation Impact Measurement

The Ontario Cannabis Retail Corporation (OCS) has issued a Request for Proposals (RFP) seeking suppliers to provide activation impact measurement services. The goal is to evaluate the effectiveness of OCS’s public-facing activations and investments, including pricing exercises, marketing campaigns across various channels such as digital, Out of Home (OOH), and radio, as well as other initiatives aimed at increasing legal market share and supporting OCS’s social responsibility objectives. The selected supplier will be responsible for delivering timely and actionable insights that validate the success of these activations and guide future strategic decisions. Proposals must be submitted by May 11, 2026, and the contracting authority for this solicitation is Tingting Pan, reachable via email. This contract falls under the federal organization type and is administered by the Ontario Cannabis Retail Corporation, a branch of the Government of Canada. While specific location details and NAICS codes are not provided, the focus is on supporting OCS’s mandate through robust measurement and analysis services. More information and proposal submission details are accessible through the official Canada Buys tender portal.