Barfoots of Botley

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Barfoots of Botley for the Fresh from Florida Grocery Retailer Marketing Program. This procurement, identified by solicitation number SS 26 27 58, is a non-competitive acquisition justified by the vendor's exclusive distribution relationship with Waitrose supermarkets in the United Kingdom. The scope of work involves a minimum two-week promotional marketing campaign for Florida-grown sweet corn. Key deliverables include the application of Fresh from Florida branded stickers or labels to private-label packaging, the execution of in-store discount promotions, and the provision of photographic evidence and sales data to verify campaign effectiveness and product visibility. The estimated contract value ranges between $45,000 and $60,000, with an anticipated execution date of June 30, 2027. While this is a single-source notice rather than a request for competitive bids, the department has provided a 15-business-day advertisement period for prospective vendors to submit relevant information regarding their ability to provide similar commodities or services. All inquiries and submissions must be directed to Brittany Harvey at procurement@fdacs.gov no later than the response deadline of September 15, 2026. Performance will be evaluated based on compliance with branding guidelines and the successful delivery of required promotional documentation and sales reports.