This Solicitation opportunity from Government of Canada was posted on July 4, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Brand Love Research and Measurement
Closed
DC-2023-CD-06CanadaSubmission Closed
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
General Info
Agency
Government of Canada → Destination CanadaView Agency
NAICS
N/A
Place of Performance
*Canada, CANSet-Aside
NONE
Documents
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Timeline
PhaseClosed
Submission Closed
Organization & Contact Information
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AgencyGovernment of Canada → Destination Canada
Contacts1 person available
OfficeN/A
Office AddressN/A
Contacts
Full Description
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Destination Canada and Team Canada Destination Marketing Organization (DMO) partners have a knowledge gap when it comes to understanding the power of brand love on travel to and within Canada. In an effort to know our audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers, we want to know how to measure brand love in a way that currently does not exist. We currently have traditional brand equity measurement processes in place; what we are seeking is to fully understand the causal impact of brand love on travel and wish to know the degree of brand love for Canada.