This Solicitation opportunity from Government of Canada was posted on July 4, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Brand Love Research and Measurement

Closed

DC-2023-CD-06International

Submission Closed07/04/2023, 05:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

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AI Contract Overview

Destination Canada, a federal agency of the Government of Canada, has issued solicitation DC-2023-CD-06 for Brand Love Research and Measurement. The objective of this contract is to address a knowledge gap regarding the influence of brand love on travel to and within Canada. While traditional brand equity measurement processes are already in place, the agency seeks a new methodology to quantify the degree of brand love for Canada and determine its causal impact on traveler behavior. This initiative aims to help Destination Canada and its Destination Marketing Organization partners better understand their audience, create a more cohesive national narrative, and differentiate Canada in the global travel market. The project is based in British Columbia, and interested parties are directed to contact Christine Duguay for further procurement details.

General Info

Destination Canada seeks a methodology to measure brand love and its impact on travel.

Agency

Government of Canada → Destination Canada

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

*Canada, CAN

Set-Aside

NONE

Documents

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Timeline

PhaseClosed

PostedJul 4

Solicitation

Response DeadlineJul 4

Deadline has passed

Submission Closed

07/04/2023, 05:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Destination Canada

Contacts1 person available

OfficeN/A

Organization / AgencyGovernment of Canada → Destination Canada

Office AddressN/A

Contacts

Christine DuguayPoint of Contact

contact@example.gov

+1 (555) 000-0000

Full Description

Destination Canada and Team Canada Destination Marketing Organization (DMO) partners have a knowledge gap when it comes to understanding the power of brand love on travel to and within Canada. In an effort to know our audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers, we want to know how to measure brand love in a way that currently does not exist. We currently have traditional brand equity measurement processes in place; what we are seeking is to fully understand the causal impact of brand love on travel and wish to know the degree of brand love for Canada.