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Consumer Marketing & Digital Advertising

Active

State & Local

Response Deadline10/23/2026, 04:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Consumer Marketing and Digital Advertising supports the New York State Department of Economic Development in executing paid digital and print advertising campaigns. The primary objective is to attract Canadian travelers through strategic PR efforts and the generation of earned media. All deliverables must strictly adhere to the I LOVE NY brand and messaging guidelines across all digital platforms and print media placements. The contractor is responsible for the full execution of advertising campaigns and the delivery of detailed campaign reports. This opportunity, categorized under NAICS code 541810, was posted on September 10, 2026, with a response deadline of October 23, 2026.

General Info

Subcontract for NYS digital and print advertising to attract Canadian travelers.

Agency

New York → NYS Department of Economic DevelopmentView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-6179.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Tourism Representation for Canada

AI Contract Breakdown

Uniform Contract Format

No contract breakdown available.

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Timeline

PostedSep 10

subcontract

Response DeadlineOct 23

Submission deadline

Response Deadline

10/23/2026, 04:00:00 AM UTCin 29 days

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Organization & Contact Information

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AgencyNew York → NYS Department of Economic Development

ContactsNo contacts available

OfficeN/A

Organization / Agency

New York → NYS Department of Economic Development

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

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Executes paid digital and print advertising campaigns for prime contractors on New York State Department of Economic Development tourism projects. Manages PR efforts and generates earned media to attract Canadian travelers. Ensures all creative adheres to I LOVE NY brand and messaging guidelines using digital ad platforms and print media placements. Delivers executed advertising campaigns and campaign reports.

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