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Strategic Marketing Counsel & Planning

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Strategic Marketing Counsel and Planning supports prime contractors on tourism projects for the New York State Department of Economic Development. The selected provider will be responsible for strategic planning and performance analysis, which includes the creation of annual marketing plans featuring specific budgets, timelines, and measurable objectives. Additionally, the contractor will utilize market research data and analytics tools to provide trend briefings. Key deliverables for this engagement include the Annual Marketing Plan and Monthly Activity Reports. The opportunity is categorized under NAICS code 541613, with a response deadline of October 23, 2026.

General Info

Strategic marketing counsel for NYS tourism projects, due October 23, 2026.

Agency

New York → NYS Department of Economic DevelopmentView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-6179.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Tourism Representation for Canada

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Timeline

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Organization & Contact Information

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AgencyNew York → NYS Department of Economic Development
ContactsNo contacts available
OfficeN/A
Organization / Agency
New York → NYS Department of Economic Development
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategic planning and performance analysis for prime contractors on New York State Department of Economic Development tourism projects. Prepares annual marketing plans with measurable objectives, timelines, and budgets, and provides trend briefings using market research data and analytics tools. Delivers the Annual Marketing Plan and Monthly Activity Reports.

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