Digital Media Advertising & Campaign Management

This contract involves the planning, execution, and optimization of digital advertising campaigns aimed at recruiting skilled labor for the Norfolk Naval Shipyard. The efforts will span across multiple digital platforms including social media, search engines, and programmatic advertising channels. The purpose is to attract qualified candidates to meet the labor needs of the shipyard. The contract is a subcontract opportunity categorized under a Total Small Business Set-Aside pursuant to FAR 19.5, specifically aligned with NAICS code 541830, which corresponds to advertising services. The solicitation was posted on June 9, 2026, with a response deadline of June 19, 2026. The place of performance is Portsmouth, Virginia, ZIP code 23709. The contracting agency is the Norfolk Naval Shipyard, part of the Department of Defense. This opportunity is designed to engage small businesses capable of handling the specialized digital media campaign management necessary for this recruitment effort.