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Digital Strategy and Social Media Execution

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Digital Strategy and Social Media Execution focuses on developing and managing the digital presence and paid social media campaigns for prime contractors working on City of Montgomery projects. The selected provider will be responsible for evaluating current social media efforts, integrating channels into broader marketing initiatives, and managing audience targeting using tools such as Meta and Google ad managers. Key deliverables include the creation of social media calendars, the execution of digital campaigns, and the provision of performance dashboards based on social media analytics. The opportunity is managed by the Procurement agency in Alabama under NAICS code 541810. It was posted on September 14, 2026, with a response deadline of October 5, 2026. Interested parties can find further details through the provided OpenGov procurement portal link.

General Info

Subcontract for digital strategy and social media execution for City of Montgomery projects.

Agency

Alabama → ProcurementView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

AL, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-RFP-069.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Strategic Marketing, Communications, Creative and Media Services

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Timeline

Posted

subcontract

Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyAlabama → Procurement
ContactsNo contacts available
OfficeN/A
Organization / Agency
Alabama → Procurement
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Office AddressN/A
ContactsNo contact information available

Full Description

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Develops and executes digital presence and paid social media campaigns for prime contractors on City of Montgomery projects. Evaluates existing social media efforts, integrates social channels into marketing initiatives, and manages digital audience targeting. Requires expertise in social media analytics and ad managers such as Meta and Google. Delivers social media calendars, executed digital campaigns, and performance dashboards.

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NAICS: 541810
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Department of the California Highway Patrol

POSTED

3 days ago

DEADLINE

in 11 days
View Details

More opportunities from Alabama → Procurement

Same awarding agency

NAICS: 541810
SLED
Strategic Marketing, Communications, Creative and Media Services
Solicitation # 2026-RFP-069
The City of Montgomery is seeking a full-service communications and marketing partner under solicitation 2026-RFP-069 to provide comprehensive strategic planning, brand strategy, creative production, and media services. The scope of work includes graphic design, video and photography, digital and social media strategy, audience targeting, and public-information support, with a specific focus on reaching diverse and difficult-to-reach populations. The selected partner must be capable of rapid-response communications, with the ability to execute assignments within 4-hour, 24-hour, and 72-hour windows. The contract features an initial 12-month term with two optional 12-month extensions and a possible final six-month extension. This procurement is strictly set aside for businesses located within the city limits of Montgomery, Alabama. Proposals must be submitted by October 5, 2026, via the City's e-Procurement Portal or email. Requirements for submission include a technical and pricing proposal, a City of Montgomery business license, E-Verify enrollment, and a bid bond for proposals exceeding 50,000 dollars. Evaluation is based on a weighted matrix focusing on Montgomery market knowledge, audience reach, creative approach, public-sector experience, and cost value. The award will be made on an all-or-none total basis to the most responsive and responsible firm. Compliance requirements include adherence to Title VI of the Civil Rights Act of 1964, distracted driver safety policies, and restrictions on specific telecommunications and surveillance equipment.
Advertising Agencies

POSTED

7 days ago

DEADLINE

in 14 days
View Details

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