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Marketing Research and Performance Measurement

Active

State & Local

Response Deadline10/05/2026, 07:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Marketing Research and Performance Measurement, issued by the Alabama Procurement agency, focuses on evaluating the effectiveness of communications campaigns for prime contractors working on City of Montgomery projects. The selected provider will be responsible for conducting research on campaign reach, developing performance dashboards, and measuring key performance indicators to provide strategic adjustment recommendations. The role requires expertise in demographic research and proficiency with data analysis tools to deliver comprehensive research reports, analytics dashboards, and performance measurement summaries. This opportunity was posted on September 14, 2026, with a response deadline of October 5, 2026, and falls under NAICS code 541910.

General Info

Alabama subcontract for marketing research and performance measurement for City of Montgomery projects.

Agency

Alabama → ProcurementView Agency

NAICS

541910 - Marketing Research and Public Opinion PollingView NAICS

Place of Performance

AL, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-RFP-069.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Strategic Marketing, Communications, Creative and Media Services

AI Contract Breakdown

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Timeline

PostedSep 14

subcontract

Response DeadlineOct 5

Submission deadline

Response Deadline

10/05/2026, 07:00:00 PM UTCin 14 days

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Organization & Contact Information

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AgencyAlabama → Procurement

ContactsNo contacts available

OfficeN/A

Organization / Agency

Alabama → Procurement

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs data analysis to evaluate the effectiveness of communications campaigns for prime contractors on City of Montgomery projects. Conducts research on campaign reach, develops performance dashboards, and measures KPIs to provide adjustment recommendations. Requires data analysis tools and experience in demographic research. Delivers research reports, analytics dashboards, and performance measurement summaries.

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