FLCC Brand Discovery and Strategic Messaging Initiative

Finger Lakes Community College is seeking a qualified professional services firm to lead a brand discovery and strategic messaging initiative. The primary objective is to establish a research-based foundation for the college's brand communications by gathering audience insights and stakeholder feedback, which will then be translated into an actionable messaging framework. This initiative is intended to guide future efforts regarding visual identity design and brand system implementation. The project is expected to be completed by April 2027, with an anticipated budget between 75,000 and 100,000 dollars. The selection process is based on a best-value determination using a points-based scoring system. Evaluation weights are distributed as follows: 35 percent for the proposed approach and understanding of objectives, 25 percent for relevant experience and qualifications, 25 percent for stakeholder engagement and audience insights, and 15 percent for cost and overall value. Proposals must be submitted by October 13, 2026, with technical and pricing information provided in separate volumes. Compliance with strict accessibility and security standards is mandatory. Vendors must adhere to Section 508, ADA, WCAG 2.1 AA, and NYS-P08-005 standards. Additionally, the college utilizes the Higher Education Community Vendor Assessment Tool to evaluate security, privacy, and accessibility, including specific requirements for AI and machine learning governance and cyber-risk insurance. Required submission documents include a proposal form, non-collusive bidding certification, and a bidder's statement on sexual harassment.