Direct Response Fundraising, Strategy, Creative, and Growth Services

The University of Texas M.D. Anderson Cancer Center is soliciting proposals under solicitation number AIS-ADM-01738-RFP for professional services focused on direct response fundraising strategy, creative development, audience growth, and campaign execution support. The selected firm will be responsible for engaging prospective and current donors through a multi-channel approach including direct mail, email, digital advertising, and online experiences to support donor acquisition, retention, reactivation, and stewardship. Key deliverables include the creation of annual strategic roadmaps, integrated campaign calendars, and a variety of creative assets such as landing pages, donation forms, telemarketing scripts, and paid advertising materials. The scope of work requires the contractor to provide comprehensive financial and analytical reporting, including budget forecasts and performance metrics like donor lifetime value and return on advertising spend. Technical requirements include audience segmentation, modeling, and the delivery of production-ready files that align with the institution's brand and accessibility standards. The contractor must maintain strict quality control and fact-checking protocols for all materials and data builds. Additionally, the contract stipulates that any material changes to key personnel require approval from UT MD Anderson, with replacements meeting or exceeding the qualifications of the original staff. Proposals are due by December 4, 2026, and must be submitted through the MD Anderson Supplier Management Portal.