This Solicitation opportunity from Government of Canada was posted on June 4, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Global Travel Trade Strategy

Closed

DC-2025-PO-01International

Submission Closed06/04/2025, 05:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

Destination Canada is soliciting proposals under solicitation number DC-2025-PO-01 for the development of a long term Global Travel Trade Strategy. This initiative is designed to support the organization's broader 2030 strategic goals by enhancing multi-channel marketing efforts to reach Highly Engaged Guests. The strategy will focus on nine key international markets, including the USA, Mexico, UK, Germany, France, Australia, South Korea, Japan, and China, supporting the work of market Managing Directors and Travel Trade Managers in managing co-ops, training, and key account relationships. The scope of work is strictly limited to international travel trade and does not include the development of a domestic strategy, as domestic marketing is managed by Provincial, Territorial, and Destination Management Organizations. While the successful proponent must possess a strong understanding of the Canadian travel trade industry to effectively advise on Receptive Tour Operator strategies, the primary objective remains the optimization of international consideration and conversion.

General Info

Destination Canada seeks proposals for a long term Global Travel Trade Strategy.

Agency

Government of Canada → Destination Canada

NAICS

541613 - Marketing Consulting Services

Place of Performance

*World, CAN

Set-Aside

NONE

Documents

AI Contract Breakdown

Uniform Contract Format

Contract not broken down yet

CLEATUS splits the solicitation into Uniform Contract Format (UCF) sections: scope, pricing, deliverables, and evaluation criteria.

Timeline

PhaseClosed

PostedJun 4

Solicitation

Response DeadlineJun 4

Deadline has passed

Submission Closed

06/04/2025, 05:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Destination Canada

Contacts1 person available

OfficeN/A

Organization / AgencyGovernment of Canada → Destination Canada

Office AddressN/A

Contacts

Paulina OrozcoPoint of Contact

Full Description

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for the development of Destination Canada’s long term Global Travel Trade Strategy, to support its wider 2030 strategic goal. See Statement of Work (Section C) for detailed requirements. Destination Canada’s (DC’s) marketing strategy and the implementation of the marketing plans require multi-channel work with a significant focus in travel trade to reach our Highly Engaged Guests (HEGs). DC invests in travel trade programs comprised of tactics across nine international markets (USA, Mexico, UK, Germany, France, Australia, South Korea, Japan, China). The overarching approach for trade engagement and education is set and led by market Managing Directors and implemented by Travel Trade Managers (TTMs) who actively develop and implement marketing co-ops, training initiatives and maintain relationships with trade key accounts (Receptive Tour Operators, Tour Operators, Travel Agents, Consortia, etc.) to drive consideration and conversion with DC’s target audience. DC is not active in the domestic market (Canada). Domestic travel trade and destination marketing is led by Team Canada Provincial, Territorial, and Destination Management Organizations (PTDMO) partners. Although the proponent will need a solid understanding of the Canadian travel trade industry to be able to advise on the RTO strategy, a travel trade strategy to build domestic travel is not included in this scope of work.