This Government Contract opportunity from Department Of Defense was posted on August 18, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Intent to Sole Source - Learfield Comm - College Sports Events Advertising
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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The Idaho Air National Guard intends to issue a firm-fixed-price order to Learfield Communications, LLC, around September 10, 2026, to conduct targeted recruiting advertising for collegiate-aged demographics aged 18 to 30 within Idaho. The government seeks to leverage official athletic branding, trademarks, and logos from Idaho colleges and universities, such as BSU and ISU, to establish trust and engagement. Learfield is identified as the sole source for this requirement because they hold exclusive multimedia rights and manage all physical signage, digital boards, and closed-network mobile and web applications for these institutions. While this is a notice of intent to sole source, the government will consider capability statements or proposals from other responsible sources submitted by September 2, 2026, to determine if a competitive procurement or small business set-aside is necessary. Interested parties must provide company identification, socioeconomic status, and a CAGE code or DUNS number in a response limited to 10 pages. It is noted that funds are not currently available, and no award will be made until funding is secured.
General Info
Place of Performance
Boise, ID, 83705, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
Full Description
The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source; Learfield Communications, LLC, on or about 10 September 2026.
Idaho Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate-aged demographics (e.g.,ages 18-30) within the state of Idaho. To achieve this, the agency requires direct integration into the athletic programs of Idaho Colleges and Universities, BSU, ISU, etc.
The agency's requirement is to target the specific, highly localized audience through their colleges/univeristies official athletic brand makes competing this requirement is legally and logistically impossible. Learfield Communications, LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all colleges and universities in the state.
Utilizing the university's official trademarked logos, mascot, and collegiate branding is essential to establishing trust and capturing the target demographic's interest. Learfield holds the exclusive license to authorize the commercial use of these intellectual properties in co-branded advertising. No other commercial advertising firm can legally license these marks for use.
All physical signage, digital boards, PA systems, and interactive promotional spaces within state system are managed exclusively by Learfield. Any third-party wishing to secure a presence inside these venues must contract directly with Learfield. Furthermore, the official university athletic website and mobile application are closed networks; ad inventory on these digital properties cannot be brokered or purchased through standard programmatic advertising networks.
This notice of intent is not a request for competitive quotations. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the Government. The Government will consider responses received within 15 business days of issuance of this notice. Information received will normally be considered solely for the purpose of determining whether or not to conduct a full and open competitive procurement or a small business set aside competitive procurement. The Government will not pay for any information received in response to this announcement.
If the Government decides to compete this requirement, a synopsis shall be issued utilizing the combined synopsis/solicitation procedure identified in RFO 12.202. If this effort becomes a Small Business Set-Aside, RFO 52.219-14, Limitation on Subcontracting, will apply. Therefore, small businesses that want to be considered for a small business set-aside should demonstrate how they intend to comply.
A determination not to compete this requirement based upon responses to this notice is solely within the discretion of the Government.
Contractors should be aware of the following information:
- Contractors must include the following information:
- Points of contact, addresses, email addresses, phone numbers.
- Identification as a large U.S. business, a small U.S. business, or a foreign business. Please note that size indicated should be based on the NAICS code for this effort listed above.
- Identification of any other socioeconomic status (Women-Owned Small Business, Economically Disadvantaged Small Business, 8(a), Service Disabled Veteran Owned Small Business, Veteran Owned Small Business or HUBZone).
- Company CAGE Code or DUNS Number.
- In your response, you must address how your product meets the product characteristics specified above.
- Submitted information shall be UNCLASSIFIED.
- Responses are limited to 10 pages in a Microsoft Word compatible format.
Responses should be emailed to Joseph Hupp at joseph.hupp.2@us.af.mil no later than, 2 September 2026, 3:00 PM EST. Any questions should be directed to through email telephone inquires will not be accepted.
Notice to Offeror(s)/Supplier(s): Funds are not presently available for this effort. No award will be made under this Intent to Sole Source until funds are available. The Government reserves the right to cancel this solicitation, either before or after the closing date. In the event the Government cancels this solicitation, the Government has no obligation to reimburse an offeror for any costs.
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