UConn Athletics Marketing

The UConn Athletics Marketing contract was awarded as a sole-source, Firm-Fixed-Price agreement under Simplified Acquisition Procedures to Learfield Communications LLC, the exclusive entity with the rights to advertise for UConn sporting events and operate the associated digital platform, making it the only source capable of fulfilling the requirement to support the Connecticut Air National Guard’s Recruiting and Retention program. The award was conducted in compliance with FAR 13.106-1(b)(1)(i), leveraging Learfield’s unique and irreplaceable access to UConn’s athletic branding and digital media channels to meet the Defense Department’s outreach objectives. The contract, identified by solicitation number W50SC2-26-P-A003 and classified under NAICS code 541890, was awarded by the U.S. Army Contracting Command’s Uspfo Activity Ctang 103 office located in East Granby, Connecticut, with no set-aside applicable. Performance is also based in East Granby, and primary point of contact is MSgt Delmar Munoz, reachable via phone and email provided. The contract was officially posted on July 13, 2026, and is administered under the Department of Defense, specifically supporting federal recruitment efforts through the integration of collegiate athletic marketing assets.