This Solicitation opportunity from Government of Canada was posted on September 30, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Maintenance and execution of ecommerce and partner promotion in Vietnam

Closed

CSC-2025-2026-0205International

Submission Closed09/30/2025, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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1 day ago

DEADLINE

in 28 days

AI Contract Overview

The Department of Agriculture and Agri-Food for the Government of Canada is seeking a provider for the maintenance and execution of e-commerce and partner promotions in Vietnam. This initiative aims to increase awareness and consumption of Canadian agri-food products through a strategic digital marketing campaign and the Canada, Ca La Da! product showcase on major platforms such as Shopee and Grab. The scope of work includes managing ongoing digital marketing efforts, maintaining a dedicated consumer website, and executing extensive social media collaborations. Additionally, the contractor is responsible for organizing at least three annual partner initiatives, such as retail events, chef training, or cooking competitions, to drive traffic to retailers and enhance the overall visibility of the Canada Brand within the Vietnamese market.

General Info

Canada seeks a provider for agri-food e-commerce and digital marketing promotions in Vietnam.

Agency

Government of Canada → Department of Agriculture and Agri-Food

NAICS

541810 - Advertising Agencies

Place of Performance

*Vietnam, CAN

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedSep 30

Solicitation

Response DeadlineSep 30

Deadline has passed

Submission Closed

09/30/2025, 12:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Department of Agriculture and Agri-Food

Contacts1 person available

OfficeN/A

Organization / AgencyGovernment of Canada → Department of Agriculture and Agri-Food

Office AddressN/A

Contacts

Julie MercierPoint of Contact

Full Description

While Canada is perceived positively in Vietnam, a limited awareness of the benefits of Canadian food and Canadian agri-food product persists. To expand the presence of Canadian food in Vietnam, a digital marketing and e-commerce campaign with complementary partner promotions was launched in May 2023 and has been running ever since. Canada has been working with major e-commerce platforms in Vietnam, Shopee and Grab, to feature Canadian agri-food product on the “Canada, Cá Là Ðã!” (CANADA, BET IT'S EXTREMELY GOOD!) product showcase. Complementing the e-commerce promotions, at least three (3) partner initiatives (e.g., retail, chef training, cooking competitions) are organized annually to raise the visibility of Canadian products, the Canada Brand and drive traffic to the e-commerce platforms and retailers selling Canadian food. Digital marketing campaigns also take place throughout the year, which includes extensive social media collaborations and a Taste Canadian Food consumer website.