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Market Research and Testing

Active

State & Local

Response Deadline11/13/2026, 09:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Market Research and Testing supports Massachusetts EOPSS traffic safety projects by providing critical data to inform creative strategies for prime contractors. The scope of work involves applying public-sector behavior-change research methodologies to conduct pre-testing of creative concepts and post-campaign evaluations. Specifically, the contractor will utilize focus groups and survey tools to analyze target behaviors and safety belt usage, delivering comprehensive research reports, testing data, and effectiveness analyses. The opportunity is categorized under NAICS code 541910 and is managed by the Massachusetts Office of Grants and Research. Performance of the research is centered in Braintree, Massachusetts. Interested parties should note the posting date of October 16, 2026, with a response deadline set for November 13, 2026.

General Info

Agency

Massachusetts → EPS1100 - Office of Grants & Research

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Research Braintree, MA, 02184, USA

Set-Aside

NONE

Documents

This scope was carved out of BD-27-1044-EPS11-1044O-134500.

The full solicitation package (7 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

FY27 Traffic Safety Media Campaign RFQ

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Timeline

PostedOct 16

subcontract

Response DeadlineNov 13

Submission deadline

Response Deadline

11/13/2026, 09:00:00 PM UTCin 28 days

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Organization & Contact Information

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AgencyMassachusetts → EPS1100 - Office of Grants & Research

ContactsNo contacts available

OfficeN/A

Organization / AgencyMassachusetts → EPS1100 - Office of Grants & Research

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs research and testing to inform creative strategy for prime contractors on Massachusetts EOPSS traffic safety projects. Conducts pre-testing of creative concepts and post-campaign evaluation of safety belt use and target behaviors using survey tools and focus groups. Applies public-sector behavior-change research methodologies. Delivers research reports, testing data, and campaign effectiveness analysis.

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