Market Research Survey

The contract involves conducting an online marketing research survey for George Mason’s Gunston Hall to better understand its core audiences within a 200-mile radius, supporting strategic outreach and visitation efforts. The scope includes designing, administering, analyzing, and reporting on the survey, with key deliverables such as a detailed survey approach, questionnaire development, raw data provision, and a final comprehensive report with recommendations. The performance period spans from November 18, 2025, to May 15, 2026, with a potential six-month extension, and the survey is scheduled to commence in early January 2026. The project budget is estimated between 50,000 and 150,000 dollars, with the work primarily performed remotely, targeting regional non-visitors aged 18 and above. The procurement is governed by Virginia state law and a comprehensive set of terms and conditions emphasizing ethical conduct, nondiscrimination, and compliance with immigration laws, with no explicit federal FAR clauses incorporated. The evaluation criteria prioritize methodology and compliance (30 points), cost (20 points), relevant experience (15 points), and timeline (10 points), with awards based on best value through a trade-off process. Administrative procedures specify invoice submission via email with net 30 payment terms, and inspection rights allow the Commonwealth to review facilities and test services prior to acceptance. Proposals must be organized per the solicitation instructions, include certifications of business status and compliance, and be submitted by November 10, 2025, to the designated agency contact. The contract emphasizes the importance of providing key personnel resumes, demonstrating capability, and adhering to schedule and quality standards, with no specific packaging, marking, or shipping requirements detailed.