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Marketing and Community Outreach Support

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract, titled Marketing and Community Outreach Support, is issued by the Massachusetts COSPD Purchasing agency to facilitate the development and execution of multilingual marketing campaigns. The primary objective of the contract is to increase rideshare usage, with a specific focus on reaching and promoting these services to underserved populations. The project is based in Salem, Massachusetts, specifically on Washington Street. Interested parties must submit their responses by the deadline of August 31, 2026. The contract falls under NAICS code 541810, which pertains to advertising agencies.

General Info

Massachusetts COSPD subcontract for multilingual marketing to increase rideshare usage for underserved populations.

Agency

Massachusetts → COSPD - PurchasingView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Washington Street Salem, MA, 01970, USA

Set-Aside

NONE

Documents

This scope was carved out of BD-27-1165-COSPD-COS01-132484.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

On Demand Rideshare Service

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Timeline

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Response Deadline

Submission deadline

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Organization & Contact Information

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AgencyMassachusetts → COSPD - Purchasing
ContactsNo contacts available
OfficeN/A
Organization / Agency
Massachusetts → COSPD - Purchasing
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Office AddressN/A
ContactsNo contact information available

Full Description

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Development and execution of multilingual marketing campaigns and community outreach to promote rideshare usage, especially among underserved populations.

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Solicitation # BD-27-1165-COSPD-COS01-132484
The City of Salem, Massachusetts, is soliciting proposals for a turnkey on-demand rideshare service to reduce vehicle miles traveled and carbon emissions. The contract, managed by Chief Procurement Officer Anthony Delaney, has an initial budget of 1 million dollars for a term starting approximately October 1, 2026, and ending June 30, 2027. The City maintains the option to extend the agreement for up to five years total, with predetermined price escalations of 3 percent in 2028 and 2029, and 2 percent in 2030. The selected vendor will be responsible for providing maintained vehicles, professional drivers, a 24/7 reservation system, and comprehensive data reporting, all while ensuring full compliance with ADA requirements and 49 CFR 37 standards. Award selection is based on a trade-off process evaluating technical merit and price rather than a lowest-price model. Key evaluation factors include company experience, project management, vehicle quality, and supplier diversity commitments. Proposals must be submitted by August 31, 2026, in two separate sealed envelopes containing one paper original and one USB flash drive. Contractual obligations include strict adherence to Massachusetts conflict of interest laws, comprehensive insurance naming the city as an additional insured, and a requirement that the city retains ownership of all produced data and deliverables.
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