This Sources Sought opportunity from Department Of Defense was posted on July 9, 2018. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Marketing Assessment Consulting Services

Closed

W9124D-18-Q-6665Federal

Submission Closed07/16/2018, 05:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541613

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Solicitation # 2027-09-VPA

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1 day ago

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in 21 days

General Info

Agency

Department Of Defense → W6QM Micc-Ft Knox

NAICS

541613 - Marketing Consulting Services

Place of Performance

ARLINGTON, VA, 22202, USA

Set-Aside

NONE

Documents

Marketing_Assessment_Consulting_Services-Sources_Sought_Synopsis.pdf

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Timeline

PhaseClosed

PostedJul 9

Sources Sought

Response DeadlineJul 16

Deadline has passed

Submission Closed

07/16/2018, 05:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → W6QM Micc-Ft Knox

Contacts1 person available

OfficeFORT KNOX, KY, 40121-5000, USA

Organization / AgencyDepartment Of Defense → W6QM Micc-Ft Knox

Office AddressFORT KNOX, KY, 40121-5000, USA

Contacts

Valerie PerryContract Specialist

contact@example.gov

Full Description

Sources Sought - W9124D-18-Q-6665 Marketing Assessment Consulting Services INTRODUCTION: The Mission and Installation Contracting Command (MICC) - Fort Knox, KY is issuing this Sources Sought Synopsis as a means of conducting market research to identify potential sources having an interest and industry technologies available to provide Marketing Assessment Consulting Services to the Army Marketing and Research Group (AMRG). The contractor must be able to confirm a client base of at least 50 marketing firms, including large national accounts with budgets equal to or above the Army estimated annual budget of $250 Million. The contractor will deliver insights to AMRG that will improve assessments and marketing. Additional tasks include: - Provide ongoing research, practical insight, and actionable advice that focuses on the digital opportunities with the greatest potential to improve marketing results. - Provide research data, tools and expert advice in marketing. - Provide a draft set of strategic goals for AMRG marketing along with KPI list measuring performance in the following areas: Mobile Marketing, Social Marketing, Data-driven Marketing, Multi-channel Marketing, Marketing Technology and Emerging Trends, Customer Experience, Digital Commerce, Content Marketing and Management, Advertising and Marketing Management - Provide unlimited access to online materials to five AMRG license holders as well as unlimited telephonic conversations between the contracted consultants and the five AMRG license holders with the presence of one of two Team Leaders. DISCLAIMER THIS SOURCES SOUGHT IS FOR INFORMATIONAL PURPOSES ONLY. THIS IS NOT A REQUEST FOR PROPOSAL (RFP) TO BE SUBMITTED. IT DOES NOT CONSTITUTE A SOLICITATION AND SHALL NOT BE CONSTRUED AS A COMMITMENT BY THE GOVERNMENT. RESPONSES IN ANY FORM ARE NOT OFFERS AND THE GOVERNMENT IS UNDER NO OBLIGATION TO AWARD A CONTRACT AS A RESULT OF THIS ANNOUNCEMENT. NO FUNDS ARE AVAILABLE TO PAY FOR PREPARATION OF RESPONSES TO THIS ANNOUNCEMENT. ANY INFORMATION SUBMITTED BY RESPONDENTS TO THIS TECHNICAL DESCRIPTION IS STRICTLY VOLUNTARY. PROGRAM BACKGROUND This requirement is for the United States Army Marketing and Research Group, Arlington, VA. This will be a Contract, for a period of coverage estimated from 01 Sep 18- 31 Aug 2019. ELIGIBILITY The applicable NAICS code for this requirement is 541613-Marketing Consulting Services with a Small Business Size Standard of $15.0 M. The Product Service Code PSC) is R410-Support-Professional: Program evaluation/review/development. SUBMISSION DETAILS Interested businesses should submit a brief capabilities statement package (no more than ten 8.5 X 11 inch pages, font no smaller than 10 point) demonstrating ability to provide the products/systems listed in this Technical Description. Interested businesses should also submit a client list to confirm a client base of at least 50 marketing firms, including large national accounts with budgets equal to or above the Army estimated annual budget of $250 Million. Documentation should be in bullet format. Your response to this Sources Sought, including any capabilities statement, shall be electronically submitted to the Contract Specialist, Valerie Perry in either Microsoft Word or Portable Document Format (PDF), via email to Valerie.d.perry.civ@mail.mil no later than 12:00 p.m. EST on Monday, 16 July 2018 and reference this synopsis number in subject line of e-mail and on all enclosed documents. Information and materials submitted in response to this request WILL NOT be returned. DO NOT SUBMIT CLASSIFIED MATERIAL. If your organization has the potential capacity to provide the required products, please provide the following information: 1) Organization name, address, primary points of contact (POCs) and their email address, FAX number, Web site address, telephone number, and type of ownership for the organization; and 2) Tailored capability statements addressing the requirements of this notice, with appropriate documentation supporting claims of organizational and staff capability. If significant subcontracting or teaming is anticipated in order to deliver technical capability, organizations should address the administrative and management structure of such arrangements. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact the MICC Advocate for Competition, Scott Kukes, at scott.d.kukes.civ@mail.mil or 210-466-2269, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from the FedBizOpps notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion All data received in response to this Sources Sought that is marked or designated as corporate or proprietary will be fully protected from any release outside the Government.