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Media Buying and Performance Analytics

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Media Buying and Performance Analytics subcontract, posted on September 15, 2026, supports prime contractors on Ector County Purchasing Department venue projects for the Ector County Coliseum in Texas. The selected provider will be responsible for identifying digital and traditional media placement opportunities, conducting audience analysis, and performing market research to optimize advertisement placement. Key deliverables include the creation of media placement schedules and the production of ROI performance reports based on tracked attendance and engagement metrics. To execute these tasks, the contractor must utilize specialized media buying tools and analytics software. Interested parties must submit their responses by the deadline of October 8, 2026.

General Info

Media buying and analytics subcontract for Ector County Coliseum projects due October 8, 2026.

Agency

Texas → Ector County ColiseumView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

TX, USA

Set-Aside

NONE

Documents

This scope was carved out of 2026-RFP-140.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

MARKETING, VENUE DEVELOPMENT, EVENT RECRUITMENT, AND BRAND COORDINATION SERVICES: II

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Timeline

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Organization & Contact Information

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AgencyTexas → Ector County Coliseum
ContactsNo contacts available
OfficeN/A
Organization / Agency
Texas → Ector County Coliseum
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Office AddressN/A
ContactsNo contact information available

Full Description

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Coordinates advertisement placement and analyzes ROI for prime contractors on Ector County Purchasing Department venue projects. Identifies digital and traditional media placement opportunities and performs audience analysis and market research. Tracks attendance and engagement. Requires access to media buying tools and analytics software. Delivers media placement schedules and ROI performance reports.

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Ector County, Texas, is soliciting proposals under solicitation 2026-RFP-140 for a strategic partner to provide comprehensive marketing, venue development, event recruitment, and brand coordination services for the Ector County Coliseum & Exhibition Center. The primary objective is to increase event attendance, enhance venue visibility, and attract new promoters and touring acts to maximize tourism and economic impact. The scope of work specifically emphasizes the recruitment of events for the facility, the strategic positioning of the renovated Buildings B and C as premier regional venues, and the increased utilization of the Horse Arena for equestrian and agricultural events. The selected firm will act as an extension of the Coliseum management team, delivering strategic plans, marketing collateral, and detailed performance metrics tracking bookings and inquiries. The contract will be awarded based on best value using a points-based evaluation system, with heavy weighting placed on relevant experience, market understanding, and specific recruitment plans for the venue's various assets. The anticipated agreement consists of an initial one-year term with the possibility of four additional one-year renewals, not to exceed a total of five years. Proposals must be submitted by 10:00 am CST on October 8, 2026, via the OpenGov platform or as a sealed hard copy. Awarded vendors will be required to provide various state-mandated verifications and adhere to strict confidentiality and insurance requirements. Payment for services will be issued within thirty days of receiving a valid invoice and acceptance of the completed work.
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