RFP 6300 - Commercial Tobacco Prevention and Cessation Communications Strategy and Services

The Oregon Health Authority is seeking strategic communications services for its tobacco prevention and cessation programs, specifically to manage the Smokefree Oregon brand and its culturally specific social marketing campaigns. This professional services contract is anticipated to run through June 30, 2031, with a total estimated not-to-exceed value of 19,000,000 dollars. The scope of work includes brand strategy, advertising, media planning, social media and website maintenance, and the provision of training and technical assistance. The initial work plan period runs from approximately December 1, 2026, through June 30, 2027, with a budget cap of 1,500,000 dollars for that first phase. Proposers must demonstrate specific expertise in public health communications and social marketing, with at least one key person possessing experience in co-creating materials through community engagement and another senior manager experienced in working with culturally specific communities. Strict certifications are required, including a tobacco-free workplace policy and the absence of business relationships with the tobacco, alcohol, and cannabis industries. Evaluation is based on a point system considering price, prior contract performance, and alignment with agency mission goals. Proposals are due by October 19, 2026, via the OregonBuys portal and must include detailed price proposals, responsibility inquiries, and COBID disadvantaged business outreach plans.