MARKETING, VENUE DEVELOPMENT, EVENT RECRUITMENT, AND BRAND COORDINATION SERVICES: II

Ector County, Texas, is soliciting proposals under solicitation 2026-RFP-140 for a strategic partner to provide comprehensive marketing, venue development, event recruitment, and brand coordination services for the Ector County Coliseum & Exhibition Center. The primary objective is to increase event attendance, enhance venue visibility, and attract new promoters and touring acts to maximize tourism and economic impact. The scope of work specifically emphasizes the recruitment of events for the facility, the strategic positioning of the renovated Buildings B and C as premier regional venues, and the increased utilization of the Horse Arena for equestrian and agricultural events. The selected firm will act as an extension of the Coliseum management team, delivering strategic plans, marketing collateral, and detailed performance metrics tracking bookings and inquiries. The contract will be awarded based on best value using a points-based evaluation system, with heavy weighting placed on relevant experience, market understanding, and specific recruitment plans for the venue's various assets. The anticipated agreement consists of an initial one-year term with the possibility of four additional one-year renewals, not to exceed a total of five years. Proposals must be submitted by 10:00 am CST on October 8, 2026, via the OpenGov platform or as a sealed hard copy. Awarded vendors will be required to provide various state-mandated verifications and adhere to strict confidentiality and insurance requirements. Payment for services will be issued within thirty days of receiving a valid invoice and acceptance of the completed work.