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Social Media Management & Digital Analytics

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Social Media Management and Digital Analytics supports the Oregon Health Authority Public Health agency in managing tobacco prevention projects. The selected provider will maintain the social media presence for Smokefree Oregon and its associated sub-brands, while delivering digital ad tracking and comprehensive mid- and end-of-campaign reports. The scope of work focuses on tracking key performance indicators such as conversion rates, page views, and impressions to measure campaign effectiveness. Deliverables include the creation of social media content and the maintenance of KPI dashboards. The project is based in Portland, Oregon, with a response deadline of October 19, 2026.

General Info

Subcontract for Smokefree Oregon social media management, digital analytics, and KPI reporting.

Agency

Oregon → OHA Public HealthView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Portland, OR, 97232, USA

Set-Aside

NONE

Documents

This scope was carved out of S-44300-00015366.

The full solicitation package (9 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 6300 - Commercial Tobacco Prevention and Cessation Communications Strategy and Services

AI Contract Breakdown

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Timeline

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Organization & Contact Information

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AgencyOregon → OHA Public Health
ContactsNo contacts available
OfficeN/A
Organization / Agency
Oregon → OHA Public Health
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Office AddressN/A
ContactsNo contact information available

Full Description

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Manages social media presence and performance tracking for prime contractors on Oregon Health Authority tobacco prevention projects. Maintains social media for Smokefree Oregon and sub-brands, performs digital ad tracking, and generates mid- and end-of-campaign reports. Tracks KPIs including impressions, page views, and conversion rates. Delivers social media content and KPI dashboards.

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about 11 hours ago

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in 22 days
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More opportunities from Oregon → OHA Public Health

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NAICS: 541810
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RFP 6300 - Commercial Tobacco Prevention and Cessation Communications Strategy and Services
Solicitation # S-44300-00015366
The Oregon Health Authority is seeking strategic communications services for its tobacco prevention and cessation programs, specifically to manage the Smokefree Oregon brand and its culturally specific social marketing campaigns. This professional services contract is anticipated to run through June 30, 2031, with a total estimated not-to-exceed value of 19,000,000 dollars. The scope of work includes brand strategy, advertising, media planning, social media and website maintenance, and the provision of training and technical assistance. The initial work plan period runs from approximately December 1, 2026, through June 30, 2027, with a budget cap of 1,500,000 dollars for that first phase. Proposers must demonstrate specific expertise in public health communications and social marketing, with at least one key person possessing experience in co-creating materials through community engagement and another senior manager experienced in working with culturally specific communities. Strict certifications are required, including a tobacco-free workplace policy and the absence of business relationships with the tobacco, alcohol, and cannabis industries. Evaluation is based on a point system considering price, prior contract performance, and alignment with agency mission goals. Proposals are due by October 19, 2026, via the OregonBuys portal and must include detailed price proposals, responsibility inquiries, and COBID disadvantaged business outreach plans.
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1 day ago

DEADLINE

in about 1 month
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