Media Planning and Buying Services

The contract titled Media Planning and Buying Services seeks a subcontractor to develop and execute comprehensive media placement strategies across digital, broadcast, print, and out-of-home platforms. The scope includes end-to-end responsibilities such as negotiating rates, purchasing media inventory, and monitoring campaign performance to ensure alignment with objectives. The work is intended to support media outreach efforts under the Connecticut Department of Administrative Services Procurement division, with performance expected to meet defined standards for reach, efficiency, and return on investment. All activities must be coordinated to maximize impact across the selected media channels while adhering to best practices in media planning and analytics. The opportunity is posted under NAICS code 541860, indicating it falls under Advertising and Related Services. The solicitation was published on June 24, 2026, with responses due by July 20, 2026. The contract type is explicitly designated as a subcontract, meaning the selected vendor will operate under a prime contractor or another contractual framework rather than directly with the state agency. There is no set-aside designation specified, and no geographic constraints are outlined for the place of performance. Interested parties must submit proposals through the official Connecticut DAS procurement portal before the deadline to be considered.