NH Army National Guard Media Services

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR Subpart 12.6 as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. The solicitation number is W912TF-22-Q-0013, and is issued as a Request for Quote (RFQ), unless otherwise indicated herein. The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular (FAC) 2022-04. The associated North American Industrial Classification System (NAICS) code for this procurement is 541810 Advertising Agencies, a small business size standard of $16.5M. This requirement is 100% set-aside for small business, and only qualified vendors may submit quotes. The solicitation will start on the date this solicitation is posted and will end on 7 March 2022 at 4:00 PM Eastern Time. Free On Board (FOB) Destination shall be required to 1059 Canal Street, Manchester, NH 03101. The Government contemplates award of a Firm-Fixed Price (FFP) contract. The Government requires media services as follows. Interested parties shall note that the Government�s intent is exercise each CLIN as an option. The contractor will first provide an analysis of NHARNG�s current market practices and the Government may, or may not, exercise each/all or none of the options based on the recommendations in the study and available funding. Interested parties are required to include the pricing sheet (attached) in their responses to this RFQ. Pricing must reflect the extended price for the duration of each performance period as described below. CLIN 0001: Analytical Study (QTY= 1 Month) Performance Period = 15 March 2022 � 15 April 2022. The contractor shall analyze NHARNG�s current marketing strategy and make recommendations as to how NHARNG might increase its market share across digital mediums IAW Para 5.1 of the PWS. CLIN 0002: OPTION 1- Website Development & Management (QTY = 6 Months) Performance Period = 1 June 2022 � 1 December 2022. The contractor shall create and maintain a website that is both responsive and intuitive for users. The website shall be continuously monitored and remove any content that is redundant, outdated or irrelevant. The contractor must also have the means to provide one million (1,000,000) impressions/digital advertisements, with banners geo-tagged to New Hampshire, through various online platforms The contractor shall also ensure that NHARNG�s recruiting website remains searchable across multiple search engines IAW para 5.2 of the PWS. CLIN 0003: OPTION 2- Targeted Advertising on Digital Streaming Services (QTY= 6 Months) Performance Period = 1 June 2022 � 1 December 2022. The contractor shall provide one million (1,000,000) impressions on digital streaming services such as Hulu, Netflix, Amazon Prime, and Apple +. The successful offeror shall have the ability purchase advertising segments on these venues and ensure visibility during prime hours IAW para 5.3 of the PWS. CLIN 0004: OPTION 3- Social Media Support (QTY = 6 Months) Performance Period = 1 June 2022 � 1 December 2022. The contractor shall ensure that NHARNG recruiting efforts remain visible across multiple social media platforms such as Facebook, Instagram, and Snap Chat. The contractor shall also advise on content and the frequency of each posting. Finally, the successful offeror shall assist NHARG in the development & refinement of its social media strategy IW para 5.4 of the PWS. EACH CLIN MUST BE PRICED SEPARATELY Interested parties should see below �Instructions to Offers� for details on how to submit your quotes (IAW 52.212-1) Interested parties should also see below �Evaluation factors� for a description on how the Government intends to evaluate your quotes (IAW FAR 52.212-2) Quotes must be valid for sixty (60) days. All technical or contractual questions shall be submitted in writing via e-mail no later than 12:00 noon EST on 21 FEB 2022 to Matthew Lapointe at matthew.r.lapointe.civ@army.mil. Telephone inquiries will not be accepted. If the Government responses to technical questions affect the Statement of Work requirements or any other portion of the solicitation, then an Amendment of Solicitation will be issued. The subject of your email must include your company's legal name, state the nature of your email and include the Solicitation Number W912TF-22-Q-0013. For example, the subject of your email should be similar to the following: Quote Submission by Company XXXXX, Solicitation Number W912TF-22-Q-0013 Company XXXXX Question Regarding Solicitation Number W912TF-22-Q-0013. This solicitation requires registration with the System for Award Management (SAM) in order to be considered for award, pursuant to applicable regulations and guidelines. Registration information can be found at www.sam.gov. Registration must be "ACTIVE" at the time of award. In order to be considered for award, interested offerors must provide, along with their quotes, the representations and certifications regarding certain telecommunication and video surveillance equipment or services as follows: 52.204-24 Representation Regarding Certain Telecommunications and Video Surveillance Services or Equipment (Dec 2019) 52.204-25 Prohibition on Contracting for Certain Telecommunications Video Surveillance Services or Equipment (Aug 2019) 52.204-26 Covered Telecommunications Equipment or Services-Representation (Dec 2019) See the �Provisions & Clauses� attachment for a complete list of provisions & clauses applicable to this solicitation INSTRUCTIONS TO OFFERORS COMMERCIAL ITEMS (NOV 2021) 52.212-1(b) (b) Submission of offers. Submit signed and dated offers to the office specified in this solicitation at or before the exact time specified in this solicitation . Offers may be submitted on the SF 1449, letterhead stationery, or as otherwise specified in the solicitation . As a minimum, offers must show� (1) The solicitation number; (2) The time specified in the solicitation for receipt of offers; (3) The name, address, and telephone number of the offeror ; (4) A technical description of the items being offered in sufficient detail to evaluate compliance with the requirements in the solicitation . This may include product literature, or other documents, if necessary; (5) Terms of any express warranty ; (6) Price and any discount terms; (7) "Remit to" address, if different than mailing address; (8) A completed copy of the representations and certifications at Federal Acquisition Regulation (FAR) 52.212-3 (see FAR 52.212-3(b) for those representations and certifications that the offeror shall complete electronically); (9) Acknowledgment of Solicitation Amendments; (10) Past performance information , when included as an evaluation factor, to include recent and relevant contracts for the same or similar items and other references (including contract numbers, points of contact with telephone numbers and other relevant information ); and (11) If the offer is not submitted on the SF 1449, include a statement specifying the extent of agreement with all terms, conditions, and provisions included in the solicitation . Offers that fail to furnish required representations or information , or reject the terms and conditions of the solicitation may be excluded from consideration. Submission of completed, and signed, �NHARNG Behavioral Health Pricing Sheet� that shows the full extended pricing for the entire performance period. *See FAR 52.212-1 in the �provisions & clauses� attachment for a complete description of these instructions. EVALUATION- COMMERCIAL ITEMS (OCT 2014) 52.212-2(a) 1. Price a. All CLIN and Sub-Clins are individually priced b. All prices are reasonable 2. Technical a. All CLIN and sub-CLINs meet or exceed the Governments solicitation 3. Past Performance a. evaluation of quoters past performance history in CPARS b. Add additional Past performance requirements as needed *See FAR 52.212-2 in the �provisions & clauses� attachment for a complete description of the evaluation factors listed above.