Old Town Farmers Market & Community Activation Operator

Old Town Victorville is a historically significant area rooted in its development along the iconic Route 66 corridor, which helped establish the City as a destination for commerce, culture, and community gathering. Today, Old Town retains that character and presents a strong opportunity for revitalization. The City has identified Old Town activation as a priority for economic development and community engagement. While the area includes existing businesses and underutilized properties, it lacks consistent programming that draws regular foot traffic. Establishing recurring events and activities is essential to creating a vibrant, walkable destination that supports local businesses and fosters community pride. As part of its long-term vision, the City is pursuing placemaking strategies, infrastructure improvements, and programming to enhance Old Town's identity. A weekly farmers market and community events are intended to serve as a catalyst to stimulate business activity and activities in the area.