On-Campus Recruiting Activation Events

The contract requires the execution of on-campus recruiting activation events at three Brigham Young University home games, with responsibilities including staffing, installation of branded promotional materials, active engagement of attendees, and systematic collection of prospective leads. All activities must be conducted at the designated performance location with ZIP code 84020, ensuring alignment with the event atmosphere while maintaining consistent brand representation. The subcontractor must deliver a fully coordinated experience that supports recruitment objectives through immersive, high-impact interactions during high-attendance athletic events. The solicitation, posted on July 1, 2026, requires proposals to be submitted by July 15, 2026, under the NAICS code 561920 which pertains to support services for advertising and promotional activities. The contracting entity is the Department of Defense through the W7N3 Uspfo Activity Ut Arng, indicating a defense-related recruitment initiative tied to educational outreach. No set-aside designation is specified, and the opportunity is structured as a subcontract, suggesting integration into a broader program managed by a primary contractor. All event logistics must be completed within the specified timeframe and location to meet the agency’s engagement and data collection targets.