Professional Management and Operations Services for the Majestic Theatre

The City of Dallas is seeking a qualified operator for the comprehensive management and operation of the Majestic Theatre, a historic performing arts venue in Downtown Dallas. The selected contractor will be responsible for all day-to-day operations, including event booking, scheduling, marketing, financial administration, custodial services, and technical production support. Key objectives include maximizing the venue's use as a premier cultural destination, ensuring fiscal accountability through GAAP-compliant accounting, and maintaining a high standard of patron experience with a target satisfaction rating of 85 percent. The contract is structured as a not-to-exceed service price agreement, with a preferred term of five to ten years and the possibility of two ten-year extensions. A critical component of the contract is the strict adherence to historic preservation standards, as the theatre is designated as Historic Overlay District No. 21. The operator must obtain Certificates of Appropriateness for all exterior work and comply with specific mandates regarding material preservation, color standards, and structural safety to prevent demolition by neglect. Performance will be monitored via semi-annual reviews focusing on key performance indicators, such as maintaining 95 percent operational availability of critical building systems. Proposers must demonstrate at least ten years of experience managing performing arts centers with 1,500 or more seats and facilities over 100 years old. Additionally, the City emphasizes social equity through the DRIVE Policy, weighting proposals based on SBE utilization, local economic impact, and inclusive workforce participation.