R--ADVERTISING
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The California Army National Guard plans to enter into a sole source contract with the Ontario Reign for paid sponsorship services aimed at recruitment efforts. This contract will span a base year plus four option years, reflecting a long-term partnership under the authority that no other sources meet the agency’s specific requirements. The sponsorship includes prominent display of the California Army National Guard logo on the Ontario Reign’s website sponsor page, inclusion of recruitment coupons and flyers in ticket packages, and exposure through social media platforms. The selection of the Ontario Reign is justified based on their unique expertise and visibility, which are critical to fulfilling the agency’s recruitment objectives. The procurement will adhere strictly to federal acquisition regulations and incorporates numerous standard clauses addressing labor laws, small business considerations, ethical conduct, and payment terms, among others. The solicitation follows the NAICS code 541850 for advertising services, with a small business size standard of $14 million. Interested parties were invited to submit their capability statements by a specified deadline, although the government retains the discretion to proceed without competitive procurement. The contract reflects comprehensive compliance with federal requirements, including documentation for system registrations, representations, and certifications necessary for defense acquisitions of commercial items. Overall, this agreement establishes a targeted public engagement strategy leveraging the Ontario Reign’s sports platform to support Army National Guard recruitment goals.
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