R--Military Base Awareness Campaign Notice of Intent to Sole Source to a Service Disabled Veteran Owned Small Business

The Department of Veteran Affairs (VA) intends to directly solicit and negotiate a contract with Barbaricum LLC, a Service Disabled Veteran Owned Small Business, for services supporting the 2013 Military Base Awareness Campaign. This sole source procurement is authorized under Veterans First Contracting Program and federal acquisition regulations that allow direct negotiation for statutory reasons. The campaign aims to develop and design a promotional effort targeting veterans, military healthcare providers, and influential personnel at retail facilities on military bases to enhance awareness of the Veterans Health Administration as a preferred employer for veterans and their families. This notice clarifies that it is not a request for competitive proposals, underscoring the sole source nature of the procurement. The contracting office handling the solicitation is the Department of Veteran Affairs Program Contracting Activity Central, located in Independence, Ohio. The main point of contact is Nicholas Sparks, who manages communication regarding this solicitation. The effort falls under NAICS code 541820, relating to advertising agencies, reflecting the marketing and promotional services expected to be rendered under this contract.