Radio Airtime Procurement & Media Placement

The contract seeks to procure radio airtime on local and regional stations to effectively distribute public health messages across targeted communities, with a focus on ensuring broad and equitable reach. The scope includes negotiating airtime placements, scheduling broadcasts, ensuring compliance with all regulatory and contractual obligations, and delivering detailed reporting on airtime usage and campaign effectiveness. All services must be performed in alignment with the Buy Indian Set-Aside provisions, which prioritize contracting with businesses owned by Native Americans, as mandated by the Department of Health and Human Services and specifically designated for Indian Health Services. This subcontract falls under the NAICS code 541840 for advertising services and is managed by the Omas Strategic Buying Center - Professional Services. The opportunity was posted on June 24, 2026, with a response deadline of June 30, 2026, at 5:00 PM. Performance is centered in Gallup, with the requirement to secure broadcast time across stations that serve the surrounding regional populations. The set-aside status ensures that only eligible Indian-owned businesses may compete, reinforcing federal commitments to economic empowerment within Native communities while advancing critical public health outreach goals.