This Solicitation opportunity from Maryland was posted on November 11, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
RFP# 92153 - Marketing Media Buying Advertising Services
Contract Overview
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The University of Maryland Global Campus is seeking proposals from qualified firms to provide advertising media buying services, with the procurement process structured into four distinct phases. The initial phase requires interested Offerors to submit a Portfolio demonstrating their qualifications and experience in delivering successful, analytical, and innovative advertising and media buying solutions. To qualify for consideration, firms must have had at least one client in each of the past three years for whom they purchased a minimum of $5 million in advertising media. Only those firms that meet these criteria and are shortlisted after Phase 1 will be invited to submit a detailed Technical Proposal, which will include the scope of work. The process does not include a Q&A period during the first phase. The solicitation, identified as RFP# 92153, was posted on November 11, 2024, with a response deadline of December 4, 2024. The contract size is estimated to range from $5 million to $20 million, and the project will be executed within Maryland. Interested Offerors can contact Eric Pfister via email for further information. The procurement aims to select a capable media buying partner to support UMGC’s advertising initiatives, emphasizing firms with substantial media buying experience and proven success in the industry.
General Info
Place of Performance
MD, USASet-Aside
Documents
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Timeline
Submission Closed
Organization & Contact Information
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