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This Solicitation opportunity from Washington was posted on April 15, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

RFQQ Strategic Marketing & Communciation Support

Closed
869412State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

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The University of Washington is seeking qualified firms with experience in working within complex, multi-layered organizational structures to provide comprehensive strategic marketing and communications support. The scope includes conducting market research, developing brand architecture, formulating brand strategies, and executing campaign strategies across all UW campuses to ensure consistency and alignment with the university’s overall brand identity. The contract aims to enhance the university’s marketing efforts through a wide range of services tailored to various units within the institution. The solicitation, titled RFQQ Strategic Marketing & Communication Support, was posted on April 15, 2025, with a response deadline of May 15, 2025. The contract is expected to be valued between five million and fifteen million dollars and is managed by the Washington State Office of the University of Washington. Interested firms can contact Dawn Lake via email or phone for further details. The project emphasizes collaboration with experienced agencies capable of delivering strategic insights and implementation support across multiple campuses to strengthen the university’s branding and outreach initiatives.

General Info

Place of Performance

WA, USA

Set-Aside

NONE

Documents

1
DOCX, High priority: read this firstrfq
High

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyUniversity of Washington
Contacts1 person available
OfficeN/A

Full Description

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UWis soliciting qualifications from potential firms who have experience working with established multi-layered organizations to provide a wide range of strategic marketing and communications support including market research, brand architecture, brand strategy and implementation , campaign strategy and implementation for units across all UW campuses to ensure alignment with the greater UW brand.

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The University of Washington is seeking to establish a limited pool of qualified businesses to provide a broad range of promotional and branded products, awards, and apparel for university departments and organizations on an as-needed basis. This solicitation, numbered WSS #1256193, targets suppliers who can offer either a comprehensive product line or a specialized category of customizable merchandise. While there is no guaranteed purchase commitment, estimated annual spending for these products is approximately 3 to 4 million dollars. Award decisions will be based on the best value to the university, with evaluations focusing on the bidder's pricing schedule and their experience working with public sector or higher education clients. Successful contractors must adhere to strict compliance and operational standards, including obtaining licensing through IMGCL for the use of university trademarks and adhering to the UW Licensee Code of Conduct and socially responsible production commitments. Technical requirements include meeting WCAG 2.2 Level AA digital accessibility standards and providing an online ordering method, preferably via the Workday/GHX portal. Administratively, contractors must agree to electronic payments through the Ariba network, maintain 2 million dollars in general aggregate insurance, and be licensed to do business in Washington State. All goods must be shipped prepaid FOB Destination using the cheapest common carrier, and the university reserves the right to conduct unannounced site visits and product inspections to ensure quality and conformity.
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