Sole Source notification for billboard advertising in Spokane, WA

The U.S. Air National Guard’s 194th Mission Support Group is procuring six weeks of exclusive billboard advertising space in Spokane, Washington, through a sole source acquisition from Lamar Advertising, the sole owner of the designated billboards critical to maximizing recruitment visibility in the region. The estimated contract value is $30,000, with the advertising placement intended to directly support Washington Air National Guard recruiting efforts by targeting high-traffic locations within the Spokane area. This action is justified under FAR 6.302-1 due to the unique and non-competitive nature of the advertising assets, as no other entity controls the specific billboards required to meet the mission’s strategic exposure goals. The solicitation was posted on April 24, 2026, with a response deadline of May 8, 2026, and no competitive evaluation factors or proposal submissions are required, as the award is non-competitive by design. The contracting office, located at Camp Murray, WA, is responsible for administration and payment, with Ryan Dugan, MSgt, serving as the contracting officer. The contract is structured as a firm-fixed-price arrangement with no option periods, and the vendor’s responsibilities are limited to providing the advertised space; no content creation, packaging, delivery, labeling, or technical specifications are included. The government retains responsibility for inspecting and accepting performance at the billboard locations in Spokane, though no formal criteria, quality standards, or inspection protocols are specified. No representations, certifications, or socioeconomic status disclosures are included, and the NAICS code 541810 applies to the advertising services category. No detailed CLINs, invoicing mechanisms, payment instructions, or accounting data beyond the estimate are provided.