Student Recruitment Analytics and Enrollment Strategy Support Services-Single Source notice

Minnesota State intends to amend Contract No. SMSU-2025-053821 with Encoura, LLC, to extend and expand its enrollment strategy services through June 30, 2028. The amendment introduces advanced predictive modeling that integrates Southwest Minnesota State University’s institutional data with Encoura’s proprietary datasets and its exclusive access to ACT student prospect records and the myOptions Encourage® program. It also grants access to the Insights Cloud™ module, a comprehensive platform offering institutional performance reporting, competitor benchmarking, and real-time tracking of prospective students to guide recruitment decisions. Ongoing strategic support includes monthly consulting meetings and unlimited access to student prospect records and associated data services. The procurement is classified as single source because Encoura is the sole provider of these proprietary data sources and analytics tools, making it impossible to obtain equivalent capabilities or mandatory support from any third-party vendor. The contract is administered remotely, with no physical delivery or inspection requirements, and payment terms are Net 30. Brian Gelster of Southwest Minnesota State University is the primary point of contact for inquiries, though no formal contracting officer or technical representative designations are provided. The solicitation, posted on May 4, 2026, with a response deadline of May 17, 2026, does not include pricing details, formal evaluation criteria, or standard contract clauses, consistent with its nature as a non-competitive single-source notice. The NAICS code for the acquisition is 541613, and the agency involved is the Minnesota State Colleges and Universities System, with no set-aside designation applied.