U.S. Customs and Border Protection Trusted Traveler Program Marketing Support Services

U.S. Customs and Border Protection is seeking marketing support services to promote awareness and participation in its Trusted Traveler Program, which includes initiatives designed to streamline border security and enhance the travel experience for pre-vetted individuals. The services must foster meaningful engagement with both the public and government agencies, delivering strategic communication efforts that highlight the advantages of enrollment, such as expedited screening and reduced wait times, while building a dynamic, two-way dialogue to improve outreach and education. The effort aims to expand program adoption across diverse traveler demographics and increase visibility through targeted, interactive campaigns. This acquisition is structured as a total small business set-aside under NAICS code 541810, specifically reserved for small businesses as defined by the SBA. Performance will be centered in Washington, District of Columbia, with primary contract oversight managed through the Department of Homeland Security. Point of contact for technical inquiries is Benjamin Dorgan, while David Harrod serves as the Small Business Specialist for coordination and support. The procurement is forecasted under the GSA Multiple Award Schedule framework and is intended to ensure that qualified small businesses have the opportunity to contribute to a critical national security and traveler facilitation initiative.