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Utah Tech University - Media Buying Services & Marketing Strategy

Active
26-0824State & Local

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Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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Utah Tech University is seeking a media buying vendor under solicitation number 26-0824 to execute a targeted marketing campaign using university-created content. The primary objective is to move beyond general brand awareness and focus on driving enrollments by reaching high-probability prospective students. Key target audiences include residents of Washington County, strategic markets across Utah and neighboring states, individuals seeking online degrees, and those interested in graduate programs. The selected vendor will be responsible for developing and implementing strategic media placements to maximize the impact of the university's marketing investment. Interested parties must submit their responses by the deadline of September 25, 2026. This solicitation is managed by the state of Utah and focuses on optimizing outreach to specific student demographics to increase overall enrollment.

General Info

Utah Tech University seeks a media buying vendor to increase student enrollments.

Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

UT, USA

Set-Aside

NONE

Documents

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No documents available

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Timeline

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Organization & Contact Information

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AgencyUtah
ContactsNo contacts available
OfficeUT, USA
Organization / Agency
Utah
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Office AddressUT, USA
ContactsNo contact information available

Full Description

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Utah Tech University is looking to partner with a media buying vendor to help us reach prospective students through a targeted marketing campaign using University created content. Rather than focusing solely on brand awareness, we want to prioritize reaching audiences who are most likely to enroll at Utah Tech, including prospective students in Washington County and key markets throughout Utah and surrounding states, as well as students interested in earning their degree online and those pursuing graduate programs. We are looking for a vendor who can help us develop and implement effective strategies for reaching each of these audiences and maximizing the impact of our marketing investment.

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