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NAICS Code· 441221

NAICS 441221: Motorcycle, ATV, and Personal Watercraft Dealers

NAICS 441221 - Motorcycle, ATV, and Personal Watercraft Dealers covers the retail sale of motorcycles, all-terrain vehicles, and personal watercraft. This industry involves the distribution of motorized recreational and utility vehicles, including the sale of related accessories, parts, and maintenance services.

2
Active Contracts
3
Median Bidders per Award
-100.0%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 441221.

AI Industry Description

NAICS 441221 - Motorcycle, ATV, and Personal Watercraft Dealers covers the retail sale of motorcycles, all-terrain vehicles, and personal watercraft. This industry involves the distribution of motorized recreational and utility vehicles, including the sale of related accessories, parts, and maintena...

NAICS 441221 - Motorcycle, ATV, and Personal Watercraft Dealers covers the retail sale of motorcycles, all-terrain vehicles, and personal watercraft. This industry involves the distribution of motorized recreational and utility vehicles, including the sale of related accessories, parts, and maintenance services. In the government contracting landscape, this sector typically supports agencies requiring specialized mobility solutions for rugged terrain, search and rescue operations, or tactical patrol missions.

Competition

How many companies historically bid on federal awards in NAICS 441221, from bidder counts reported on USAspending.

Moderate Competition

Median 3-5 bidders per reported award. · 3,266 reported awards

Median Bidders

3

Per reported award, all-time

Single-Bid Awards

17%

Share of reported awards with one bidder

10+ Bidder Awards

1%

Share of reported awards with 10+ bidders

Reported Awards

0

92% of 3,567 total awards

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
441221This Code
Motorcycle, ATV, and Personal Watercraft Dealers
Moderate Competition317%
3,26692% of 3,567
44122NAICS Industry
Moderate Competition328%
19,66591% of 21,606
4412Industry Group
Other Motor Vehicle Dealers
Moderate Competition328%
22,13091% of 24,228
441Subsector
Fewer Bidders241%
69,39592% of 75,549
44Sector
Retail Trade
Moderate Competition336%
687,18721% of 3,318,247

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Motorcycle, ATV, and Personal Watercraft Dealers, by shared sector, subsector, and industry group.

Recreational Vehicle Dealers

This industry comprises establishments primarily engaged in retailing new and/or used recreational v...
441210Same Industry GroupHigh Similarity

Boat Dealers

This U.S. industry comprises establishments primarily engaged in (1) retailing new and/or used boats...
441222Same Industry GroupHigh Similarity

Motorcycle, ATV, and All Other Motor Vehicle Dealers

This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycl...
441227Same Industry GroupHigh Similarity

New Car Dealers

This industry comprises establishments primarily engaged in retailing new automobiles and light truc...
441110Same SubsectorMedium Similarity

Used Car Dealers

This industry comprises establishments primarily engaged in retailing used automobiles and light tru...
441120Same SubsectorMedium Similarity

Automotive Parts and Accessories Retailers

This industry comprises establishments primarily engaged in retailing new, used, and/or rebuilt auto...
441330Same SubsectorMedium Similarity

Tire Dealers

This industry comprises establishments primarily engaged in retailing new and/or used tires and tube...
441340Same SubsectorMedium Similarity

Home Centers

This industry comprises establishments generally known as home centers primarily engaged in retailin...
444110Same SectorMedium Similarity

Explore contracts across multiple NAICS codes Browse all NAICS Codes

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NAICS 441221 FAQ

Frequently Asked Questions

NAICS code 441221 stands for Motorcycle, ATV, and Personal Watercraft Dealers. It is a North American Industry Classification System code used by the federal government to classify business activity for procurement and contracting purposes.

Recently Posted in Motorcycle, ATV, and Personal Watercraft Dealers

NAICS: 441221
New
Federal
Personal Watercraft Trailer SupplierThis subcontract opportunity, managed by the Department of Homeland Security Procurement Directorate Contracting Division, seeks a supplier to provide one commercial personal watercraft trailer for prime contractors on government procurement projects. The selected supplier must provide detailed brand, model, and manufacturer part number identification and ensure all products comply with foreign-made product prohibitions. Documentation from an original equipment manufacturer or an authorized distributor is required to verify product authenticity and compliance. This is a total small business set-aside under NAICS code 441221, with the place of performance located in zip code 05488. The solicitation was posted on September 18, 2026, and requires a response by September 22, 2026, at 2:00 PM.
Procurement Directorate Contracting Division

POSTED

about 19 hours ago

DEADLINE

in 3 days
View Details
NAICS: 441221
Grant
Native Coastal Vegetation SupplyThe Native Coastal Vegetation Supply subcontract, managed by the US Fish and Wildlife Service under the Department of the Interior, focuses on providing native plants, seeds, and vegetation for grant recipients involved in Coastal Program projects. The contractor is responsible for sourcing and delivering genetically appropriate native species, including nursery-grown coastal shrubs and grasses and certified weed-free seed, specifically for the restoration of estuaries, wetlands, and dunes. To ensure environmental integrity, all supplied materials must meet regional ecological standards to prevent the introduction of invasive species. This opportunity, categorized under NAICS code 441221, was posted on May 19, 2026, with a response deadline of September 30, 2026.
US Fish And Wildlife Service

POSTED

4 months ago

DEADLINE

in 11 days
View Details
NAICS: 441221
Awarded
Federal
UTVs - FY 2012 NRCS MO
Solicitation # AG-6424-Q-12-0016
Solicitation AG-6424-Q-12-0016 is a Request for Quote issued by the USDA NRCS Missouri for the procurement of 12 new or previously unused 2011 or 2012 model year Utility Terrain Vehicles. This requirement is designated as a 100 percent small business set-aside under NAICS code 441221. The contract requires delivery to various locations within the state of Missouri within 90 calendar days after receipt of order, with terms set at Net 30 and delivery based on F.O.B. Destination. A key condition of this procurement is the mandatory trade-in of seven existing ATVs or UTVs that are no longer useful. The government intends to make a single contract award for all units. Interested vendors must submit electronic quotes to the Missouri Acquisitions Office, adhering to the specified commercial standards and technical requirements outlined in the solicitation documents.

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Closed
Federal
23--Polaris Range 800 UTV's
Solicitation # F12PS01230
Fws Headquarters

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Federal
99--SEABOB CAYAGO F7. This notice will close 13 September at 9:00 AM EST
Solicitation # W91A2K2012SEABOB
The U.S. Army Contracting Command at Aberdeen Proving Ground, Natick Contracting Division, plans to negotiate a sole source contract with National Marine Suppliers for the SEABOB CAYAGO F7, a unique battery-powered personal submersible propulsion system. This system is notable for its agility, compactness, lightweight design, power, and ability to operate both underwater and on the surface. It offers superior speed, maneuverability, and quiet operation compared to typical underwater scooters and jet skis, with additional features including equipment carrying capability, depth and power control, rapid recharging, and quick disconnect functionality. The contract will be awarded under the authority that only one responsible source can meet the agency's requirements. National Marine Suppliers is identified as the only entity capable of fulfilling the Government’s immediate need for this advanced propulsion system. Interested parties other than National Marine have the opportunity to express their interest and demonstrate their capability to meet the requirement by contacting the Natick Contracting Division before the deadline of September 13, 2012, at 9:00 a.m. The solicitation number for this procurement is W91A2K2012SEABOB, and it is associated with the NAICS code 441221, which relates to boat dealers. The contract will be managed by the Department of Defense office located in Natick, Massachusetts.
W6QK Acc-Apg Natick

POSTED

about 14 years ago

DEADLINE

N/A
View Details
NAICS: 441221
Closed
Federal
23--OHV Law Enforcement
Solicitation # L12PS01457
Utah State Office

POSTED

about 14 years ago

CLOSED

almost 14 years ago
View Details
NAICS: 441221
Awarded
Federal
9 ATVs with Accessories
Solicitation # AG-82MK-S-12-0019
Rocky Mountain Regional Office

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Closed
Federal
23--UTILITY TERRAIN VEHICLES (UTV) for NNSA
Solicitation # DE-SOL-0004454

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Closed
Federal
W--Revised from Intent to Sole Source to Full & Open Competition Solicitation Set-aside for all small business. Extended solicitation until 8/20/2012 @ 12pm ET noon
Solicitation # RFQWV0006
W7N7 Uspfo Activity Wv Arng

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Closed
Federal
23--Solicitation for ATV
Solicitation # L12PS01199
Alaska State Office

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Closed
Federal
Personnel Recovery Vehicles
Solicitation # FA4855-12-Q-0112
FA4855 27 Socons Lgc

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details
NAICS: 441221
Closed
Federal
Untitled Contract
Solicitation # W912P7-12-R-0009
W075 Endist San Fran

POSTED

about 14 years ago

CLOSED

about 14 years ago
View Details

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