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NAICS Code· 541860

NAICS 541860: Direct Mail Advertising

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists. Cross-References. Establishments primarily engaged in--Show more

NAICS 541860 – Direct Mail Advertising encompasses the design, production, and distribution of targeted physical mail campaigns intended to promote government programs, services, or public initiatives. Postal Service regulations.

5
Active Contracts
$29K
Total Obligations (12mo)
3
Awarded Contracts (12mo)
3
Contractors Awarded (12mo)
1
Median Bidders per Award
-97.5%
YoY Growth

Contract Opportunities

Active solicitations and awarded contracts classified under NAICS 541860Direct Mail Advertising.

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NAICS 541860 FAQ

Frequently Asked Questions

NAICS code 541860 covers Direct Mail Advertising. This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists. Cross-References. Establishments primarily engaged in--

Recently Posted in Direct Mail Advertising

NAICS: 541860
Closed
Federal
Printed A1 9" X 12" w/window and A2 9 1/2" X 12 1/2" Envelopes
Solicitation # 13ADFL26R0001
This solicitation seeks the procurement of printed A1 9" x 12" with window and A2 9 1/2" x 12 1/2" envelopes for the U.S. Census Bureau’s National Processing Center under a total small business set-aside, limiting eligibility to small business concerns registered with the Small Business Administration in accordance with applicable size standards at the time of proposal submission and award. All offerors must maintain an active registration in the System for Award Management (SAM) throughout the procurement process, and failure to do so will disqualify the proposal. The contract is a firm-fixed-price arrangement with an estimated total quantity of 82,500 units for each envelope type, to be delivered within 30 days of award to the specified receiving location in Jeffersonville, Indiana. Technical acceptability is a mandatory pass/fail gate requiring strict compliance with all specifications outlined in Section 5, including exact dimensions, material composition, window specifications, security tinting, and compatibility with designated postal equipment. Offerors must submit a digital proof and a physical sample envelope for approval prior to production, with all associated costs borne by the offeror. Proposals must be submitted via email by the deadline of June 26, 2026, at 2:00 p.m. EST, and must conform to formatting requirements including clear organization, page numbering, and inclusion of the solicitation number. Award will be made to the technically acceptable offeror with the lowest evaluated price, which includes all discounts and contract line-item costs, and will be determined through comparison against market data and historical pricing under FAR 13.106-3. Contract compliance extends to adherence to federal statutes covering procurement integrity, whistleblower protections, kickbacks, and restrictions on covered telecommunications equipment, with mandatory disclosures required for any such equipment provided. Packaging must meet commercial standards with specific pallet dimensions and marking requirements that include agency stock number, quantity, purchase order number, and contractor name. Invoicing must be submitted electronically through the Treasury's IPP system unless a formal waiver is granted, and payments will be made via electronic funds transfer. All contract administration functions are managed by Contracting Officer Tanisha Contee, and no telephone inquiries will be accepted under any circumstance.
Associate Director Field Oper

POSTED

2 months ago

CLOSED

2 months ago
View Details
NAICS: 541860
Closed
SLED
Media Planning and Buying ServicesThe contract titled Media Planning and Buying Services seeks a subcontractor to develop and execute comprehensive media placement strategies across digital, broadcast, print, and out-of-home platforms. The scope includes end-to-end responsibilities such as negotiating rates, purchasing media inventory, and monitoring campaign performance to ensure alignment with objectives. The work is intended to support media outreach efforts under the Connecticut Department of Administrative Services Procurement division, with performance expected to meet defined standards for reach, efficiency, and return on investment. All activities must be coordinated to maximize impact across the selected media channels while adhering to best practices in media planning and analytics. The opportunity is posted under NAICS code 541860, indicating it falls under Advertising and Related Services. The solicitation was published on June 24, 2026, with responses due by July 20, 2026. The contract type is explicitly designated as a subcontract, meaning the selected vendor will operate under a prime contractor or another contractual framework rather than directly with the state agency. There is no set-aside designation specified, and no geographic constraints are outlined for the place of performance. Interested parties must submit proposals through the official Connecticut DAS procurement portal before the deadline to be considered.
DAS Procurement

POSTED

2 months ago

CLOSED

about 1 month ago
View Details
NAICS: 541860
Awarded
SLED
Orlando Magic, LTD.
Solicitation # SS-012-25.26
The Florida Department of the Lottery has issued a single-source contract award to Orlando Magic, LTD. under Florida Administrative Code Rule 53ER07-55(8)(a), bypassing competitive bidding due to the unique capabilities and brand influence of the offeror. The contract, valued at $630,000, has a three-year term and is designed to promote the Bright Futures Scholarship Program through integrated marketing and community outreach initiatives. Activities include organizing FAFSA completion nights, hosting youth basketball clinics, coordinating events featuring scholarship recipients and Orlando Magic personnel, and executing targeted email campaigns—all confined to performance within the state of Florida. The procurement is justified under state statutes including Sections 24.109, 287.042, and 120.57, and no federal acquisition regulation clauses apply; instead, state administrative rules govern the process. No competitive evaluation factors, line-item pricing, inspection criteria, packaging specifications, or offeror certifications were included in the documentation, as the award is non-competitive. Protests must be submitted in writing within 72 hours of the notice’s posting to the Agency Clerk at 250 Marriott Drive, Tallahassee, FL, and must be accompanied by a bond as required by law. The point of contact for the contract is Alyssa DeLong, with contact information provided for inquiries. Submission details for proposals are not outlined, and the award was made based solely on the justification of sole-source eligibility rather than any technical or cost-based assessment.
Department of the Lottery

POSTED

2 months ago

CLOSED

2 months ago
View Details

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