Heather Robertson

Heather Robertson serves as a procurement professional within the Office of Acquisition and Grants Management at the Centers for Medicare and Medicaid Services, supporting the strategic acquisition of professional and technical services critical to modernizing Medicare and Medicaid operations. She manages a diverse portfolio of contracts focused on consulting, digital infrastructure, and data-driven solutions that enhance program efficiency, beneficiary experience, and system security. Her work directly enables the agency’s mission to deploy innovative, secure, and scalable technologies through compliant federal acquisition processes, with a strong emphasis on performance-based outcomes and mission-aligned vendor capabilities. Robertson collaborates with a broad spectrum of contractors, including management consulting firms, advertising and marketing research agencies, and computing infrastructure providers. Her procurement patterns reflect consistent engagement with vendors offering strategic advisory services, digital transformation support, and data processing solutions. She fosters long-term partnerships with firms capable of delivering high-integrity, compliance-driven services under performance-based contract structures, ensuring alignment with CMS’s operational and regulatory requirements. Her contracting approach prioritizes small business participation, with nearly half of all acquisitions structured as total small business set-asides under FAR 19.5. While no set-aside preferences for 8(a), HUBZone, or SDVOSB are dominant, her consistent use of small business set-asides demonstrates a robust commitment to expanding economic opportunity and diversifying the vendor base within federal healthcare procurement. Robertson’s primary procurement focus centers on NAICS 541611 (administrative management consulting), 541810 (advertising agencies), 518210 (data processing and hosting services), and 541910 (marketing research), reflecting her expertise in securing services that support policy analysis, public engagement, digital infrastructure, and operational analytics. She routinely procures technical consulting, digital platform hosting, public communications, and data management solutions essential to CMS’s mission of modernizing the nation’s largest health programs.