Nicole Freid

Nicole Freid serves as the primary contracting lead for the Department of Defense Education Activity (DoDEA), overseeing the acquisition of educational support services and instructional resources critical to delivering K-12 education to military-connected students worldwide. She manages a diverse portfolio of procurements aligned with DoDEA’s mission of academic excellence, focusing on curriculum development, student support systems, and operational infrastructure for schools in globally dispersed locations. Her acquisitions typically involve professional services, educational materials, and technology-enabled learning solutions, ensuring compliance with federal procurement regulations and alignment with DoD educational standards. Freid maintains consistent working relationships with a core group of contractors including AMD International Technologies LLC, CoreTech Consulting Inc., Effective Communication Strategies LLC, Residential Enhancements, Inc., and FGI Solutions LLC. These partnerships reflect a strategic emphasis on firms capable of delivering specialized educational support, communications, and facility enhancements tailored to military school environments. Her contracting approach prioritizes performance-based outcomes, with a preference for vendors demonstrating proven experience in DoD educational settings and scalable service delivery models. Her procurement patterns show a strong inclination toward open competition, with 75% of awards issued without set-aside designations, while 25% are structured as total small business set-asides under FAR 19.5. This reflects a balanced commitment to fostering small business participation without compromising operational needs, favoring small businesses that offer specialized educational and technical expertise over broader socioeconomic categories. Freid’s primary NAICS focus is on 611710 (Educational Support Services), which constitutes half of her portfolio, followed by 513130 (Book Publishers) and 611620 (Sports and Recreation Instruction). She procures curriculum-aligned instructional materials, digital learning platforms, student assessment tools, and extracurricular program support, demonstrating deep domain expertise in K-12 educational delivery within the unique constraints of military installations and overseas communities.