GFK US MRI LLC
GFK US MRI LLC is a federal contractor, registered under UEI P2NQW13CNJV9 and CAGE code 8EV55. It has been awarded $827,000 in federal contracts. Primary work spans All Other Business Support Services and Marketing Research and Public Opinion Polling. Top awarding agencies include Department Of Health And Human Services.
Contact Information
Registration and classification details
Registration
UEI Code
P2NQW13CNJV9CAGE Code
8EV55Entity Structure
Corporate Entity (Not Tax Exempt)Established
N/ABusiness Classifications
NAICS Codes
Federal Contracting Overview
Award totals, agency breakdown, NAICS distribution, and geographic footprint.
AI Capability Profile
GFK US MRI LLC specializes in advanced audience analysis and behavioral research services, delivering data-driven insights to inform public health communication strategies. Their core capabilities center on designing and executing complex research protocols to evaluate public perceptions, media enga...
GFK US MRI LLC specializes in advanced audience analysis and behavioral research services, delivering data-driven insights to inform public health communication strategies. Their core capabilities center on designing and executing complex research protocols to evaluate public perceptions, media engagement patterns, and messaging effectiveness, particularly in health-related contexts. The firm leverages quantitative and qualitative methodologies—including survey design, focus group facilitation, statistical modeling, and sentiment analysis—to translate raw data into actionable intelligence for policy and program development. Their technical expertise lies in survey instrument development, respondent sampling frameworks, and longitudinal data interpretation, with a focus on ensuring methodological rigor and compliance with federal research standards. A key differentiator is their ability to bridge public health objectives with consumer research techniques, enabling agencies to tailor outreach with precision. The contractor has demonstrated direct experience supporting the Department of Health and Human Services, delivering research services that enhance the impact of public health campaigns and health equity initiatives. Their engagement reflects a focused, mission-aligned partnership centered on evidence-based communication strategies rather than broad administrative support. GFK US MRI LLC operates primarily within the business support services sector, specifically in the niche of research and analytical services for government decision-making. Their market positioning is that of a specialized research partner for federal health agencies seeking to optimize public engagement through scientifically validated audience insights. The entity is structured as a 2L firm with its primary operations based in New York, NY. While no federal certifications are currently listed, the company’s service delivery model emphasizes methodological integrity and alignment with federal research protocols, positioning it as a credible provider for sensitive, high-stakes public health research initiatives.
Key Performance Metrics
Awards Count
3
All time
Active
0
Currently performing
Completed
3
Past period of performance
Total Awards
All time
Contracts
Prime · all time
Subcontracts
Sub · all time
Grants
Prime · all time
Subgrants
Sub · all time
Award Analytics & Distribution
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