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99--Advertising Partnership between the MN Army NG and the MN Wild NHL Team for 2012-2013 season

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W912LM12T0049Federal

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The contract establishes a partnership between the Minnesota Army National Guard and the Minnesota Wild NHL team for the 2012-2013 season, designating the Guard as the exclusive military partner. This partnership grants the Guard rights to use the Wild's name and logo in local advertising and marketing efforts, along with significant in-arena branding such as presenting one game night, two permanent dasherboard ads in premium center-ice locations, pillar wraps in the lower-level concourse, and signage on the arena's outdoor digital marquee. The Guard is responsible for production costs of the banner wraps, which will remain displayed throughout most events at the Xcel Energy Center. Additionally, the agreement includes robust fan engagement and community outreach components. The Guard will host a "Guard the Rink" presenting game night featuring prominent signage, game day marketing, on-ice intermission activities, and opportunities for giveaways and displays inside and outside the arena. A girls' hockey clinic will be held during the season with video coverage for promotional use on Wild.com. The Guard also has various opportunities to participate actively in game-day ceremonies, including providing flag bearers for each game, organizing 100 greeters/salutes at one game, one soldier to rappel into the arena with the game puck, and providing a color guard upon request by the team.

General Info

Minnesota Army National Guard partners with Minnesota Wild for exclusive military marketing and fan engagement.

Agency

Department Of Defense → W7NG Uspfo Activity Mn Arng

NAICS

541850 - Indoor and Outdoor Display Advertising

Place of Performance

MN

Set-Aside

NONE

Documents

0

No documents available

Documents will appear here when they are available.

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
ContactsNo contacts available
OfficeLITTLE FALLS, MN, 56345-4173, USA
Organization / AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
Office AddressLITTLE FALLS, MN, 56345-4173, USA
ContactsNo contact information available

Full Description

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Partnership with MN Wild NHL Season Year 2012 - 2013 Contract to include: - MN Army NG will be the Exclusive Military Partner of the Wild and receive right to use the Wild Name and Logo in local advertising and marketing efforts. - Presenting Night (1) - Dasherboard (2) Permanent (Center-Ice Location) - Premium Location, One Television Visable, Both close to corner - Pillar Wraps - Total of 25 in lower level concourse (These will remain in the partnership - Guard needs to pay the production cost of the banners this year) These wraps will remain up for most events at the Xcel Energy Center - Outdoor Marquee - Signage on Booth outdoor marquee signs at Xcel Energy Center Showcasing National Guard Initiatives or current events in the Military (Digital Outdoor Marquee Signage, One static or animated sign on two arena digital outdoor marquees - Wild.com / Facebook Campaign-Contesting / permission to co-brand - Guard the Rink - One (1) Presenting game day partnership night including; Presenting Night Signage, Game Day Marketing, On-Ice Intermission, Option for Give Away Items, Concourse Displays, Outside Area Displays. - One Girls Hockey Clinic at Xcel Energy Center durring the Regular Season (to be held on a mutually agreed upon date, clinician to be contracted by Wild but mutually coordinated with specifics). Video will be shot and edited to run on Wild.com highlighting the entire day. - Opprotunity for the Guard to provide Flag Bearer for each game - Opportunity for the Guard to provide 100 Greeters/Salute at one game - Opprotunity for the Guard to provide 1 soldier to rappel into arena with the Game Puck - Opportunity for the Guard to provide Color Guard for games upon the Teams Request

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