Advocate Module – Student Ambassador Program

The contract aims to establish a student advocate program targeting US Coast Guard-affiliated students who will produce authentic content and actively engage with prospective candidates. The primary objective is to improve candidate conversion rates while alleviating the workload of recruiters. This initiative will be carried out as a subcontract under the NAICS code 541930, related to marketing research and public opinion polling, and is managed by the Department of Homeland Security through Hq Contract Operations (CG-912). The solicitation does not specify a set-aside type and is based in Washington. The opportunity was posted on June 16, 2026, with a response deadline of June 23, 2026. While some organizational and contact details remain unspecified, the contract emphasizes leveraging student ambassadors to create a meaningful connection between the Coast Guard and potential recruits, thereby enhancing recruitment efficiency and outreach effectiveness.